Director, Marketing Technology Lead - Capital One Software (Remote)

Capital One; Richmond (VA); Remote; USD 205,400 - 234,400; Full time

Benefits offered by this job

Comprehensive benefits

Salary range reflects compensation for this role

Job summary

A leading financial services firm is seeking a Director of Marketing Technology to lead and evolve the MarTech ecosystem. You will define and manage the MarTech strategy, ensuring integration with CRM and other systems. This role includes optimizing performance and analytics, managing a budget, and leading a team of specialists. Successful candidates will have extensive experience in Marketing Operations and proficiency in tools like Marketo and Salesforce. This position offers a competitive salary and comprehensive benefits.

Qualifications

• 7+ years of experience in Marketing Operations or MarTech leadership roles.
• 3+ years managing a B2B SaaS MarTech stack.
• Expert-level proficiency with a leading Marketing Automation Platform.

Responsibilities

• Define and manage the MarTech strategy and roadmap.
• Lead evaluation and integration of marketing technologies.
• Build and lead a high-performing team of MarTech specialists.

Skills

Leadership

Marketing Operations

B2B SaaS MarTech stack

Data analytics

Communication

Presentation skills

Education

Bachelor's degree

Master's degree

Tools

HubSpot

Marketo

Salesforce

Tableau

Google Analytics 4

Job description

Director, Marketing Technology Lead - Capital One Software (Remote)

Capital One Software seeks an experienced Director of Marketing Technology to lead and evolve the MarTech ecosystem.

About Us

Capital One Software is a rapidly growing B2B software company committed to delivering innovative solutions that solve complex business challenges. Our success hinges on a robust, scalable, and intelligent marketing technology stack that drives demand, optimizes the customer journey, and provides actionable insights.

The Role

The Director of Marketing Technology will be a pivotal leader responsible for defining, building, and managing the end‑to‑end MarTech ecosystem. This individual will bridge the gap between marketing strategy, technology infrastructure, and data analytics to ensure a high‑performing stack that supports revenue growth and customer experience.

Key Responsibilities

• MarTech Strategy and Roadmap
  • Define and champion a multi‑year MarTech strategy and roadmap aligned with business objectives, sales goals, and customer lifecycle.
  • Lead evaluation, selection, and implementation of new marketing technologies, ensuring seamless integration with CRM, sales tech, and data warehouse.
  • Own and manage the MarTech budget, vendor relationships, and contract negotiations.
• Platform Management and Optimization
  • Primary ownership of core marketing platforms: MAP (HubSpot, Marketo, Pardot), CMS, ABM platforms, CDP/data infrastructure, and analytics tools.
  • Oversee architecture, data flow, and governance between marketing systems and core CRM (Salesforce), ensuring data quality and compliance with privacy regulations.
  • Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency.
• Leadership, Team & Governance
  • Build, mentor, and lead a high‑performing team of MarTech specialists, administrators, and analysts.
  • Act as strategic partner to Marketing, Sales Ops, IT/Engineering, and Data Science teams.
  • Drive best practices for system governance, documentation, and user training across the Marketing organization.
• Performance & Analytics
  • Ensure the MarTech stack supports robust, real‑time reporting capabilities.
  • Oversee implementation and maintenance of marketing attribution models.
  • Enable and support A/B testing and experimentation capabilities within the platforms.

Basic Qualifications

• Bachelor's degree
• At least 7 years of experience in Marketing Operations or MarTech leadership roles
• At least 3 years managing a B2B SaaS MarTech stack

Preferred Qualifications

• Master's degree
• Expert‑level proficiency with a leading Marketing Automation Platform (preferably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud)
• Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript)
• Proven record of executing technology roadmap delivering measurable business results
• Exceptional communication and presentation skills
• Experience with Account‑Based Marketing platforms
• Familiarity with Customer Data Platform technology
• Experience with BI/Visualization tools (Tableau, Looker, Power BI)
• Knowledge of modern web analytics and tag management (Google Analytics 4, Google Tag Manager)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Compensation

• Remote (Regardless of Location): $205,400 - $234,400 for Director, Product Management* (salary range reflects compensation for this role)

*Salary information is provided for reference; actual offer will be communicated in the offer letter.

Benefits

Capital One offers comprehensive, competitive benefits that support overall well‑being. Eligibility varies by status and level.

Equal Opportunity

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with federal, state, and local laws. We consider qualified applicants with a criminal history consistent with applicable laws.

For technical support or questions about Capital One's recruiting process, please email [e-mail].