Senior Platform Strategist

Horizontal Digital; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Horizontal Digital in the United States is seeking a Digital Platform Strategist to partner with enterprise clients to define, orchestrate, and activate MarTech ecosystems that power personalized, connected customer experiences.

This role bridges business strategy, marketing operations, customer insights, and platform capabilities, ensuring clients maximize value across CMS, CDP, DAM, and optimization tools.

Qualifications

• 5–10+ years of experience in digital strategy,MarTech consulting,CX/UX strategy, or marketing operations.
• Hands-on understanding of MarTech platforms such as CMS, CDP, DAM, marketing automation, and testing/optimization tools.
• Excellent communication skills with the ability to build trust among technical and non-technical stakeholders.
• Experience with enterprise client environments and complex stakeholder models.

Responsibilities

• Lead discovery sessions with marketing, digital, IT, and product stakeholders to define business goals and map them to MarTech-enabled CX outcomes.
• Build platform activation roadmaps that clarify use cases, dependencies, data flows, content requirements, and measurable KPIs.
• Translate complex technical capabilities into actionable strategies that marketing and business teams can understand and execute.
• Develop maturity assessments across personalization, content operations, data readiness, testing/optimization, and marketing automation.
• Assess platforms usage and identify opportunities to unify data, content, automation, and analytics.
• Work with lead strategists, solution architects, and technical teams to translate strategy into platform configurations, integration requirements, and implementation plans.
• Create frameworks for content orchestration, taxonomy, tagging, modular content, metadata design, and governance.
• Define personalization approaches in relation to audience segmentation, journeys, triggers, content decisioning, and testing methodologies.
• Partner with creative and content teams to ensure messaging and content structures align with platform capabilities.
• Present recommendations to executive stakeholders with clarity and confidence.
• Contribute to new business pursuits, including vision decks, RFP responses, and workshop facilitation.
• Develop thought leadership and support business development.
• Mentor and manage team members, while contributing to the Strategy competency.

Skills

Digital strategy

MarTech consulting

CX/UX strategy

Marketing operations

Analytics & KPIs

Communication skills

Stakeholder management

Tools

CMS

CDP

DAM

Marketing automation

Testing/optimization tools

Job description

At Horizontal Digital, we hold ourselves to one key belief:You’reonly as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps,portalsand other experiences that solve customer needs for Fortune 500companiesin intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data,designand technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatestgood.

Show hustle

We’re not ones to sit on our hands and wait. Instead, weanticipateopportunities, collectively roll up oursleevesand find ways to execute the exceptional.

Embrace change

Fromnew technologiesto workplace philosophies, we welcome the unexpected and constantlyanticipatewhat’snext.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us.Let’stalk about you.

Digital Platform Strategist

The Digital Platform Strategist is a collaborative, cross-functional practitioner who partners with enterprise clients to define, orchestrate, and activate the marketing technology(MarTech)ecosystems that power personalized, connected customer experiences. This role bridges business strategy, marketing operations, customer insights,and platform capabilitiesensuring clients maximize the valueacrossplatformcategories such asContent Management System (CMS), Customer Data Platform (CDP),Digital Asset Management (DAM),Experimentation and Personalization within theSitecore, Optimizely,andContentstackecosystem.

You will guide clients in understandingwhat’spossible, how to mature, and how to activateMarTechinvestments through experience optimization, content operations, data foundations,andautomation. This role is consultative, technical, creative, and highly collaborative.

What you’ll do:

Strategic Consulting & CX Vision

• Lead discovery sessions with marketing, digital, IT, and product stakeholders to define business goals and map them toMarTechenabled CX outcomes.

• Build platform activation roadmaps that clarify use cases, dependencies, data flows, content requirements, and measurable KPIs.

• Translate complex technical capabilities into actionable strategies that marketing and business teams can understand and execute.

• Develop maturity assessments across personalization, content operations, data readiness, testing/optimization, and marketing automation.

MarTechPlatform and Ecosystem Expertise

• Serve as a subject matter expert across platforms such as:

• - Content Platforms:Sitecore (SitecoreAI,XM Cloud, XP, ContentHub), Optimizely (CMS, CMP, Opal) andContentstack(Content Cloud, Data Cloud, Agent OS).

• - Customer DataandPersonalization:Customer Data Platform (CDP), experimentation platforms, real-time decisioning,andAI-driven personalization tools.

• Assess clients’ current-state platform usage andidentifyopportunities to unify data, content, automation, and analytics.

• Work with lead strategists, solution architects,and technical teams to translate strategy into platform configurations, integration requirements, and implementation plans.

Personalization & Content Operations Strategy

• Create frameworks for content orchestration, taxonomy, tagging, modular content, metadata design, and governance.

• Define personalization approaches in relation toaudience segmentation, journeys, triggers, content decisioning, and testing methodologies.

• Partner with creative and content teams to ensure messaging and content structures align with platform capabilities.

Client Leadership & Collaboration

• Act as a strategic advisor and platform evangelist for senior marketing and digital leaders.

• Partner withclientpartners, project managers, designers, engineers, and analysts to ensure alignment between strategy and execution.

• Present recommendations, POV’s, and roadmaps to executive stakeholders with clarity and confidence.

• Contribute to new business pursuits, including vision decks, RFP responses, and workshop facilitation.

Development & Mentoring

• Develop thought leadership and support business development.

• Mentor and manage team members, while contributing to and advancing theStrategycompetency.

What you bring:

Required

• 5–10+ years of experience in digital strategy,MarTechconsulting, CX/UX strategy, or marketing operations.

• Hands-on understanding ofMarTechplatformssuch asCMS, CDP, DAM, marketing automation, and testing/optimization tools.

• Proven ability to translate businessobjectivesinto actionable digital strategies and platform activation plans.

• Experience defining content architecture, governance models, and personalization programs.

• Strong analytical thinking with comfort interpreting data and shaping measurable KPIs.

• Excellent communication skills, with the ability to build trust among technical and non-technical stakeholders.

Preferred

• Experience working within orconsulting forenterprise organizations with complex stakeholder models.

• Familiarity with AI-powered content generation workflows, journey orchestration, and predictive analytics.

• Understanding ofprivacy, compliance, and consent management frameworks.

• Background in customer journey mapping, service design, or product strategy.

• Certifications in Sitecore, Optimizely,Contentstackor other leading digital experience platforms.

Travel

• Some travelrequiredbased on client and business needs

The above description is not designed to cover orcontaina comprehensive listing of activities, duties or responsibilities that arerequired ofthe employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.