Senior MarTech Architect: Strategy, Data & Personalization

Jobgether; United States; On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Health coverage

Dental coverage

Vision coverage

401(k) plan (no match)

Flexible vacation

Commuter benefits

Career development

Team events

Job summary

Jobgether represents a partner company and seeks a Senior MarTech Manager in the United States to own the marketing technology strategy and architecture. The role connects marketing priorities with data, systems, and scalable execution, influencing cross-functional teams to drive modernization and efficiency.

You will shape a multi-year Martech roadmap across CRM, automation, analytics, attribution, and personalization, partnering with senior leaders to deliver governance-driven, data-driven

Qualifications

• 8–12 years in marketing technology or related fields with strategic ownership.
• Proven ability to influence Directors/VPs on technical direction.
• Deep experience across CRM, marketing automation, customer data platforms, analytics, integrations.
• Hands-on with platforms such as Salesforce or HubSpot, Braze or Iterable, Segment, GA4, Snowflake or BigQuery, Zapier, Workato, OneTrust.
• Strong SQL, API, and data integration skills.
• Experience managing complex cross-functional initiatives, external technology vendors, budgets, and technology-related spending decisions.
• Executive-level communication and storytelling to non-technical leaders.
• Comfortable operating in ambiguous environments and making informed decisions.

Responsibilities

• Define and own the overall MarTech strategy and architecture, including build-versus-buy decisions and technical direction.
• Develop and execute a multi-year roadmap covering marketing technology, automation, analytics, personalization, and platform modernization.
• Direct platform strategy across CRM, marketing automation, CDP, analytics, attribution, experimentation, and lifecycle engagement technologies.
• Architect reliable data flows between marketing systems, product platforms, CRM environments, and the data warehouse.
• Establish and enforce governance standards for tracking, campaign configuration, data quality, and operational processes.
• Partner with senior leadership to translate business objectives into scalable technical solutions.
• Identify and lead automation opportunities to reduce manual campaign operations.
• Own the technical foundation for segmentation, personalization, experimentation, attribution, and reporting.
• Lead Martech vendor evaluation, selection, contracts, implementation, and adoption outcomes.
• Create documentation and operating standards to make the ecosystem scalable, reliable, and auditable.
• Monitor platform performance, data quality, integrations, and risk, resolving complex issues proactively.
• Provide technical direction and mentorship to MarTech and marketing operations teams.

Skills

MarTech strategy

Marketing automation

CRM

Data governance

Analytics

SQL

APIs

Vendor management

Executive communication

Healthcare domain knowledge

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Braze

Iterable

Segment

GA4

BigQuery

Snowflake

Zapier

Workato

OneTrust

Job description

Jobgether represents a partner company and seeks a Senior MarTech Manager in the United States to own the marketing technology strategy and architecture. The role connects marketing priorities with data, systems, and scalable execution, influencing cross-functional teams to drive modernization and efficiency.

You will shape a multi-year Martech roadmap across CRM, automation, analytics, attribution, and personalization, partnering with senior leaders to deliver governance-driven, data-driven