Senior MarTech Platform Lead - Salesforce, SFMC & CDP

Grifols; North Carolina; Hybrid; USD 140,000 - 190,000; Full time

Job summary

Grifols is seeking a Senior Manager of Digital Marketing Platforms to own Salesforce, SFMC, and data lake integration, driving lifecycle marketing and donor engagement. You will lead a small technical team and partner across Marketing, IT, Analytics, and Growth to deliver data-informed strategies.

The role emphasizes data governance, platform modernization, and scalable marketing automation to increase donor lifetime value in a hybrid work model (2 days in office, 3 remote).

Qualifications

• Bachelor’s degree in a related field is required; advanced degrees or Salesforce/MarTech certifications are a plus.
• 7–10+ years CRM/MarTech experience with leadership responsibilities.
• Experience overseeing Salesforce, SFMC, CDP, and data-driven lifecycle marketing.

Responsibilities

• Lead strategy, architecture, and execution of the marketing tech stack with primary ownership of Salesforce, SFMC, and data assets.
• Manage a small technical team; align with Marketing, IT, Analytics, and Growth to drive donor lifecycle optimization.
• Oversee data governance, ingestion, normalization, segmentation, and integrations across platforms.
• Develop reporting frameworks and insights to improve segmentation, journeys, and retention.
• Partner with IT and data teams to optimize pipelines and ensure data integrity for lifecycle marketing.

Skills

Salesforce

SFMC

Data Lake

CDP

Marketing Automation

DAM

CRM Integrations

Education

Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist or related field

Tools

Tableau

SAP

Job description

Grifols is seeking a Senior Manager of Digital Marketing Platforms to own Salesforce, SFMC, and data lake integration, driving lifecycle marketing and donor engagement. You will lead a small technical team and partner across Marketing, IT, Analytics, and Growth to deliver data-informed strategies.

The role emphasizes data governance, platform modernization, and scalable marketing automation to increase donor lifetime value in a hybrid work model (2 days in office, 3 remote).