Marketing Platform Leader — Salesforce, CDP & Automation

Grifols, S.A; North Carolina; Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Grifols, S.A. is seeking a Senior Manager of Digital Marketing Platforms to lead the strategy, architecture, and execution of the marketing technology ecosystem, with ownership of Salesforce, SFMC, and their integration with the Data Lake and CDP.

This role partners with IT to deliver strategic marketing initiatives aligned to business objectives and measurable impact. The role oversees a small technical team, manages the CDP and marketing automation roadmap, and serves as a strategic technical

Qualifications

• Bachelor's degree in Business Administration, Marketing, IT, CS, Data Analytics, Marketing Cloud Email Specialist or related field.
• 7–10 years CRM-related experience; 2–3 years in management.
• Experience with Salesforce, SFMC, CDP, Data Lake; familiarity with DAM and CRM integrations.
• Knowledge of Salesforce ecosystem, data governance, analytics and marketing automation.

Responsibilities

• Lead strategy, architecture, and execution of the marketing tech landscape (Salesforce, SFMC, CDP, Data Lake).
• Oversee data governance, ingestion, normalization, and segmentation workflows across platforms.
• Build and enhance automations, journeys, and integrations; QA and compliance.
• Provide cross-functional partnership between Marketing, IT, Analytics, and Growth.
• Mentor Marketing Automation Specialists and drive adoption of best practices.

Skills

Salesforce

SFMC

CDP

Data Lake

DAM

CRM Integrations

Marketing Automation

Analytics

Education

Bachelor's degree in relevant field

Tools

Tableau

SAP

Job description

Grifols, S.A. is seeking a Senior Manager of Digital Marketing Platforms to lead the strategy, architecture, and execution of the marketing technology ecosystem, with ownership of Salesforce, SFMC, and their integration with the Data Lake and CDP.

This role partners with IT to deliver strategic marketing initiatives aligned to business objectives and measurable impact. The role oversees a small technical team, manages the CDP and marketing automation roadmap, and serves as a strategic technical