MarTech Platform Lead: Salesforce, SFMC & CDP

Grifols, S.A; Durham (NC); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Grifols, S.A. is seeking a Senior Manager of Digital Marketing Platforms to lead the strategy and execution of the marketing tech ecosystem, including Salesforce, SFMC, and integrations with Data Lake and CDP.

You will oversee a small technical team, drive data-informed decision-making, and partner with Marketing, IT, Analytics, and Growth to improve donor lifecycle, engagement, and retention. The role offers a hybrid schedule with in-office RTP and remote days.

Qualifications

• Minimum 7–10 years of CRM-related roles experience.
• 2–3 years in management or leading teams.
• Experience with Salesforce, SFMC, CDP, DAM, and CRM integrations.
• Experience with data management and reporting tools (Tableau, SAP).

Responsibilities

• Lead strategy, architecture, and execution of marketing tech stack across Salesforce, SFMC, CDP, and Data Lake.
• Oversee data governance, ingestion, normalization, and segmentation workflows.
• Build and optimize automations, journeys, and system integrations.
• Provide QA, documentation, testing, and compliance for Martech operations.
• Collaborate across Marketing, IT, Analytics, and Growth to drive initiatives.

Skills

Salesforce

SFMC

CDP

Data Lake

DAM

Analytics

Leadership

Education

Bachelor’s degree or higher in a relevant field

Tools

Tableau

SAP

Job description

Grifols, S.A. is seeking a Senior Manager of Digital Marketing Platforms to lead the strategy and execution of the marketing tech ecosystem, including Salesforce, SFMC, and integrations with Data Lake and CDP.

You will oversee a small technical team, drive data-informed decision-making, and partner with Marketing, IT, Analytics, and Growth to improve donor lifecycle, engagement, and retention. The role offers a hybrid schedule with in-office RTP and remote days.