Senior Manager, Digital Marketing Platforms

Grifols; North Carolina; Hybrid; USD 140,000 - 190,000; Full time

Job summary

Grifols is seeking a Senior Manager of Digital Marketing Platforms to own Salesforce, SFMC, and data lake integration, driving lifecycle marketing and donor engagement. You will lead a small technical team and partner across Marketing, IT, Analytics, and Growth to deliver data-informed strategies.

The role emphasizes data governance, platform modernization, and scalable marketing automation to increase donor lifetime value in a hybrid work model (2 days in office, 3 remote).

Qualifications

• Bachelor’s degree in a related field is required; advanced degrees or Salesforce/MarTech certifications are a plus.
• 7–10+ years CRM/MarTech experience with leadership responsibilities.
• Experience overseeing Salesforce, SFMC, CDP, and data-driven lifecycle marketing.

Responsibilities

• Lead strategy, architecture, and execution of the marketing tech stack with primary ownership of Salesforce, SFMC, and data assets.
• Manage a small technical team; align with Marketing, IT, Analytics, and Growth to drive donor lifecycle optimization.
• Oversee data governance, ingestion, normalization, segmentation, and integrations across platforms.
• Develop reporting frameworks and insights to improve segmentation, journeys, and retention.
• Partner with IT and data teams to optimize pipelines and ensure data integrity for lifecycle marketing.

Skills

Salesforce

SFMC

Data Lake

CDP

Marketing Automation

DAM

CRM Integrations

Education

Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist or related field

Tools

Tableau

SAP

Job description

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. This role follows a hybrid work schedule, with 2 days per week in the office (RTP) and 3 days per week working remotely. The Senior Manager of Digital Marketing Platforms leads the strategy, architecture, and execution of the organization’s marketing technology ecosystem, with primary ownership of Salesforce, Salesforce Marketing Cloud, and their integration with the Data Lake and CDP. This role partners closely with IT to deliver strategic marketing initiatives that align to business objectives and drive measurable impact. The Manager ensures data accuracy, system integrity, and scalable platforms across all channels supporting donor retention, lifecycle planning, and digital engagement. They manage the scope, requirements, and implementation of new marketing technology solutions while maintaining and evolving the existing MarTech stack. As a hybrid leader, the Manager oversees a small technical team, owns the CDP and marketing automation roadmap, and serves as a strategic technical liaison across Marketing, IT, Analytics, and Growth. The role drives data informed decision-making, enables advanced segmentation, and builds operational maturity that contributes to increased Donor Lifetime Value.

Strategy, Roadmap & Future-Proofing

• Lead the evolution and optimization of the donor lifecycle strategy using insights from Salesforce, SFMC, CDP and Data Lake integration.
• Assist in next-generation architecture development for CRM, CDP, and automation systems with an emphasis on Salesforce ecosystem advancement.
• Identify emerging MarTech and Salesforce capabilities that improve engagement, personalization, and automation scalability.
• Architect a robust, future-proof marketing automation framework integrated tightly with Salesforce and Fabric data assets.

Team Leadership & Development

• Manage and mentor Marketing Automation Specialists who work hands-on within Salesforce Marketing Cloud.
• Encourage technical mastery in SFMC, and data management best practices.
• Conduct capacity planning to balance workload, timelines, and operational needs.
• Provide feedback and coaching that strengthens accountability, autonomy, and execution quality.

Technical Operations & Execution

• Serve as the senior technical authority for Salesforce, Salesforce Marketing Cloud, CDP, and related MarTech platforms.
• Oversee data governance, ingestion, normalization, and segmentation workflows across SFMC, CDP, DAM, Salesforce CRM, and the Data Lake.
• Partner with IT and data teams to optimize data pipelines, improve data integrity, and ensure clean, actionable datasets for lifecycle marketing.
• Build and enhance automations, journeys, and system integrations leveraging SFMC and CDP data structures.
• Lead QA processes, documentation, testing, and compliance for related marketing technology operations.

Reporting & Analytics

• Develop reporting frameworks using Salesforce, CDP, Data Lake integration, and marketing automation performance data.
• Produce insights that optimize segmentation, journey design, audience strategy, and lifecycle performance.
• Works with IT and I&A to validate data accuracy across Salesforce, SFMC, DAM, Data Lake, and the CDP, identifying and resolving discrepancies.
• Identify trends that drive improved automation efficiency, data enrichment, and donor retention strategies.

Cross-Functional Collaboration & Partnership

• Act as the primary connector between Marketing, IT, Analytics, and Growth regarding Salesforce, SFMC, and CDP data capabilities.
• Translate technical constraints into clear business implications without slowing momentum.

This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Managers and supervisors may assign other duties as needed.

EDUCATION

• Required: Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist or a related field.
• Preferred: Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical industry, and experience in engaging and managing third-party providers. Certification in Salesforce, Salesforce Marketing Cloud, CDP systems

Experience

• Minimum of 7-10 years of experience in CRM-related roles. 2-3 years of experience in Management
• Experience overseeing Martech Technology Platforms, Salesforce, Salesforce Marketing Cloud, Consumer Data Management Platform and other integrated systems is essential (working with third-party solutions and across digital channels)
• Preferred: Experience with data management, reporting tools (e.g., Tableau, SAP), DAM, CDP and CRM optimization.

Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelor's degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master's degree with 2 years of experience.

KNOWLEDGE | SKILLS | ABILITIES

• Key Systems: Salesforce, Salesforce Marketing Cloud (SFMC), Data Lake integration, CDP, DAM, CRM Integrations, and other Marketing Automation systems
• Analytical Skills: Advanced data management, execution, and conclusion analysis.
• Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
• Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.
• Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness.
• Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
• Teamwork: Collaborates with others, forms part of a group and works across areas prioritizing collective interests over personal ones.
• Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.
• Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.
• Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.
• Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually

Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.

Location: NORTH AMERICA : USA : NC-RTP || NORTH AMERICA : USA : NC-Durham || NORTH AMERICA : USA : NC-Raleigh:USNC0001 - RTP NC-Headquarters

Learn more about Grifols