Senior MarTech Data Automation Lead

Palo Alto Networks; United States; On-site; USD 144,000 - 233,000; Full time

Job summary

Palo Alto Networks is seeking a highly strategic Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing technology stack and data platform ecosystem. This role sits within the digital marketing team and collaborates closely with IT for flawless execution.

Reporting to the Director of Marketing Data and Operations, you will drive AI-enabled acquisition, end-to-end performance tracking, and scalable workflows to support rapid global growth.

Qualifications

• Extensive progressive experience in MarTech, Marketing Operations, or Digital Marketing roles, with a proven track record of leading technical initiatives.
• Extensive experience driving design and implementation of scalable data infrastructure that meet the demands of real‑time decisioning.
• Expert-level knowledge of technical integrations across the MarTech stack, including CDPs, CRMs (e.g., Salesforce), and internal data warehousing solutions (e.g., Snowflake, BigQuery).
• Deep technical fluency in leveraging AI/ML, Generative AI, and predictive modeling for real‑time data orchestration.
• Proven ability to translate complex business objectives into detailed technical requirements and user stories (PRDs), managing a development backlog alongside internal engineering teams.
• Strong understanding and practical application of global data privacy and compliance standards (GDPR, CCPA, etc.) and their real‑world impact on data usage.

Responsibilities

• Be the principal marketing architect for the marketing technology stack, actively partnering with IT to design and execute the full end‑to‑end (E2E) vision.
• Lead the MarTech council, serving as the primary technical SME in marketing for the rigorous technical evaluation of proposed vendors and marketing use cases.
• Act as the primary technical interface between Marketing and IT ensuring seamless solution design, implementation, and the proactive communication of MarTech stack requirements to Engineering/IT stakeholders.
• Be the marketing lead, guide and direct the solution design and development of a fully integrated MarTech ecosystem, in collaboration with IT, to enable real‑time omnichannel journey orchestration and facilitate agentic automation.
• Provide technical leadership and oversight to ensure successful, compliant, and efficient Customer Data Platform (CDP) development and implementation.
• Champion technical best practices for real‑time data processing, modeling, and seamless AI deployment, driving automation and replacing manual processes with intelligent workflows.
• Design, document, and implement highly scalable operational processes (SLAs, governance) that optimize workflow efficiency, productivity, and quality across all global digital operations.
• Enforce rigorous data quality, governance, and operational excellence across all acquisition processes (data pipelines, tag management) with a mandatory zero‑error mentality.

Skills

MarTech experience

Marketing operations

Real-time data

AI/ML integration

Tools

Salesforce

Snowflake

BigQuery

Job description

Palo Alto Networks is seeking a highly strategic Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing technology stack and data platform ecosystem. This role sits within the digital marketing team and collaborates closely with IT for flawless execution.

Reporting to the Director of Marketing Data and Operations, you will drive AI-enabled acquisition, end-to-end performance tracking, and scalable workflows to support rapid global growth.