Senior MarTech Analytics & Web Platform Lead

Baker Hughes Holdings LLC; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Disability coverage

Retirement programs

Learning & development

Wellbeing resources

Job summary

Baker Hughes is seeking a Senior MarTech Specialist to transform marketing data into actionable insights by owning the analytics backbone and web platforms.

You'll drive KPI frameworks, ABM analytics, and full-funnel reporting, partnering with BMEC, DT, and stakeholders to deliver measurable business impact.

This global role emphasizes data governance, analytics architecture, and platform governance across tools such as GA4, Power BI, Tableau, Marketo, Salesforce, and 6Sense.

Qualifications

• 5–7+ years of experience in Marketing Analytics, Marketing Operations, or related fields.
• Hands-on experience with GA4, Power BI, Tableau, Data Studio.
• Experience designing KPI frameworks, measurement strategies, and dashboards for B2B.
• Knowledge of ABM tools and marketing automation integrations.
• Strong data governance and data quality disciplines.

Responsibilities

• Own and evolve the marketing analytics backbone and KPI framework.
• Lead web platform delivery, Drupal CMS, and DAM governance.
• Build ABM analytics, attribution models, and full-funnel reporting.
• Collaborate with Digital Technology to align BI architecture.
• Drive data quality, reporting accuracy, and insights generation.
• Lead training and enablement for self-service analytics.

Skills

Marketing analytics

Web platforms

GA4

Power BI

Tableau

Data Studio

Marketo Engage

Salesforce

6Sense

ABM analytics

KPI framework design

Tools

Drupal CMS

Bynder DAM

GA4 instrumentation

Job description

Baker Hughes is seeking a Senior MarTech Specialist to transform marketing data into actionable insights by owning the analytics backbone and web platforms.

You'll drive KPI frameworks, ABM analytics, and full-funnel reporting, partnering with BMEC, DT, and stakeholders to deliver measurable business impact.

This global role emphasizes data governance, analytics architecture, and platform governance across tools such as GA4, Power BI, Tableau, Marketo, Salesforce, and 6Sense.