Senior Platform Operations Manager

drata; United States; On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Stock equity

Job summary

Drata in the United States is seeking a Senior Platform Operations Manager to own the marketing technology stack, drive roadmap, and ensure data integrity across GTM systems.

You will architect scalable integrations (HubSpot, Salesforce, LeanData, 6sense), lead tooling evaluations, and partner with Sales and Marketing Ops to optimize routing, attribution, and automated workflows for growth.

Qualifications

• 7+ years of experience with HubSpot, SFDC, 6sense, LeanData and other prospecting tools.
• Deep expertise with marketing automation, CRM systems, and data integration tools (Marketo, Salesforce, LeanData, Segment, Workato, or similar).
• Strong understanding of lead lifecycle, funnel stages, routing logic, and attribution models.

Responsibilities

• Own the marketing technology stack (e.g., HubSpot, Salesforce integration, LeanData, Qualified, 6sense, attribution tooling).
• Evaluate, recommend, and deploy new tools to enhance marketing execution and measurement.
• Architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement.
• Translate lead management and routing requirements into system logic.
• Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
• Partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness.
• Ensure data quality, enrichment, normalization, and compliance across platforms.
• Monitor data pipelines and troubleshoot discrepancies across systems.
• Establish governance frameworks for platform changes, including documentation, QA, and release management.
• Serve as the technical lead for marketing in cross-functional projects, including GTM launches, sales handoff optimization, and analytics integration.
• Identify automation opportunities to increase operational efficiency and reduce manual effort.
• Leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics.
• Monitor and report on system health, performance metrics, and process efficiency.

Skills

HubSpot

SFDC (Salesforce)

6sense

LeanData

Marketing automation

CRM systems

Data integration

Lead lifecycle

Tools

Marketo

Salesforce

LeanData

Segment

Workato

Job description

Drata is building the trust layer between great companies - automating compliance, managing risk, and helping organizations prove trust continuously as they scale.

We're Dratanauts: a global crew of 600+ professionals united by a culture that rewards integrity, ownership, and raising the bar, no matter where in the world we're working from.

Why Join the Drata Team?

At Drata, you're not maintaining legacy compliance software - you're building the agentic AI platform defining what trust looks like for the next generation of companies. Here's what makes the work itself worth showing up for: Problems without a playbook: You'll work at the edge of AI and security, building agentic governance, continuous compliance, and real-time trust verification to solve problems that don't have an established answer yet. You're writing it as you go. Real ownership, not just process: Our values center on owning outcomes and raising the bar, not checking boxes. You're expected to have opinions and back them. A seat at the table: Your perspective is unique and valued. Open debate and diverse viewpoints are built into how decisions actually get made here, at every level. Growth at rocketship speed: Drata is scaling fast, which means scope grows fast too. High performers get more ownership, visibility, and experience. A crew, not just coworkers: Dratanauts consistently describe a "come as you are" culture with sharp, curious people-the kind of team that makes hard problems genuinely fun to solve. See what they say here and follow us on LinkedIn for company news, employee stories, and career updates.

Job Summary:

As Senior Platform Operations Manager, you will lead the strategy, execution, and optimization of our marketing technology ecosystem. You will architect, implement, and manage the systems and integrations that power our go-to-market (GTM) engine, with a sharp focus on scalability, data integrity, automation, and lead orchestration. This role is pivotal in ensuring that marketing, sales, customer success, business development and product teams are aligned and empowered to execute with speed and precision. You're a Driver, you don't just wait for projects and problems to come to you, but you identify them and execute without hesitation. This role will report to the Director, Marketing Operations, a critical part of our connected GTM Operations team. You'll bring a track record of proven success, preferably in a high-growth, fast-paced startup environment.

What you'll do:

• Own the marketing technology stack (e.g., HubSpot, Salesforce integration, LeanData, Qualified, 6sense, attribution tooling, etc) - driving roadmap, implementation, integration, and performance.
• Evaluate, recommend, and deploy new tools to enhance marketing execution and measurement.
• Architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement.
• Translate lead management and routing requirements into system logic.
• Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
• Partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness.
• Ensure data quality, enrichment, normalization, and compliance across platforms.
• Monitor data pipelines and troubleshoot discrepancies across systems.
• Establish governance frameworks for platform changes, including documentation, QA, and release management.
• Serve as the technical lead for marketing in cross-functional projects, including GTM launches, sales handoff optimization, and analytics integration.
• Identify automation opportunities to increase operational efficiency and reduce manual effort.
• Leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics.
• Monitor and report on system health, performance metrics, and process efficiency.

What you'll bring:

• 7+ years of experience with HubSpot, SFDC, 6sense, LeanData and other prospecting tools
• Deep expertise with marketing automation, CRM systems, and data integration tools (Marketo, Salesforce, LeanData, Segment, Workato, or similar).
• Strong understanding of lead lifecycle, funnel stages, routing logic, and attribution models.
• Experience with API integrations, custom workflows, and marketing data schemas.
• Strong organizational and project management skills.
• An unmatched attention to detail, taking pride in everything you do and understanding that the little things matter
• Ability to manage competing priorities in a results-driven environment

How we support you:

At Drata, our people are our strongest advantage-and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.

• Shared Success : We provide stock equity to ensure that as the company grows, you share directly in that success. E