Senior Marketing Tech Lead - Dynamics 365 & Dataverse

CLA (CliftonLarsonAllen); Charlotte (NC); On-site; USD 81,000 - 155,000; Full time

Job summary

CLA is seeking an experienced Senior Marketing Technology Administrator to join our Information Technology team in the United States. The role focuses on optimizing CLA’s marketing stack with Dynamics 365 Sales, Dataverse, and Power Platform, driving system improvements, adoption, and integration across business units.

You will configure and support cloud-based marketing tools, manage security and lifecycle processes, and collaborate with developers and stakeholders to implement efficient

Qualifications

• 4 years of relevant experience required.
• Experience with Dynamics CRM or Marketing systems is preferred.
• Bachelor's degree or a combination of relevant experience and training may be considered in lieu of a degree.

Responsibilities

• Serve as SME for Dynamics 365 Sales, Customer Insights – Journeys, Dataverse and related marketing technologies.
• Manage incidents, service requests, defects, and enhancements from intake through resolution with SLAs.
• Perform fit-gap analyses and propose out-of-the-box, low-code, integration, or pro-code approaches with developers.
• Configure and support Dataverse models including tables, relationships, forms, views, dashboards, and flows.
• Maintain role-based security configurations and data privacy requirements.
• Support lifecycle management across development, test, UAT, and production environments.
• Develop test scenarios and participate in system, integration, regression, UAT and production validation.
• Monitor platform health, API usage, storage, performance, and service updates; coordinate remediation.
• Assess release-wave changes and support testing, communication, and adoption planning.
• Support integration with enterprise apps using Dataverse APIs, connectors, Azure services, and middleware.
• Maintain data quality through validation, migration support, duplication management, and auditing.
• Identify automation opportunities and implement enhancements for efficiency and user experience.
• Collaborate with security, privacy, compliance, architecture, development, and business teams.
• Maintain functional specifications, documentation, test evidence, and deployment plans.
• Provide advanced user support, training, and knowledge sharing to promote adoption.
• Evaluate Copilot and AI features for secure, responsible business use.

Skills

Dynamics 365

Dataverse

Power Automate

Power Apps

Power BI

CRM troubleshooting

Azure DevOps

Education

Bachelor's degree

Tools

Dataverse APIs

REST APIs

Custom Connectors

Azure Functions

Job description

CLA is seeking an experienced Senior Marketing Technology Administrator to join our Information Technology team in the United States. The role focuses on optimizing CLA’s marketing stack with Dynamics 365 Sales, Dataverse, and Power Platform, driving system improvements, adoption, and integration across business units.

You will configure and support cloud-based marketing tools, manage security and lifecycle processes, and collaborate with developers and stakeholders to implement efficient