Senior Marketing Tech & Data Operations Lead

navient

United States

On-site

USD 120,000 - 190,000

Full time

4 days ago

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Job summary

Navient Solutions LLC seeks a Media Operations Senior Manager to lead technology, data, and operational capabilities for marketing execution and measurement. You will own ESP/CDP governance, ad operations setups, and platform integrations to enable scalable, compliant marketing with trusted data.

Collaborating across Marketing, Product, Engineering, Data, Risk, Compliance and external vendors, you will drive monitoring, automation, and data-driven insights to optimize acquisition, lifecycle, and

Qualifications

Bachelor's degree required.
5+ years governing enterprise ESPs and CDPs including Braze, data inflows/outflows, and data hygiene.
2+ years hands-on Ad Operations including pixel configurations, server-side tracking, and multi-channel parameters.

Responsibilities

Lead Marketing Technology strategy and management across channels (Email, SMS, Paid Digital).
Own event tracking architecture and data integrity, including UTM and tagging.
Manage integrations between marketing platforms, analytics tools, and CDP (Segment).
Support platform migrations, new tech implementations, and vendor relationships.
Enable lifecycle marketing with segmentation and automated workflows.
Ensure privacy, compliance, and security requirements in tech stack.