Senior Marketing Strategy Manager

Charlestowne Hotels; Charleston (SC); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to spearhead innovative marketing strategies and manage campaigns in the hospitality sector. This dynamic role involves close collaboration with various teams to drive revenue goals and enhance brand presence. The ideal candidate will possess a strong background in marketing, coupled with excellent communication skills and a creative eye for design. Join a forward-thinking company that values adaptability and teamwork, and make a significant impact in a vibrant and evolving environment. If you are passionate about marketing and hospitality, this opportunity is perfect for you.

Qualifications

• 7+ years of marketing experience with a focus on hospitality.
• Proficiency in various marketing platforms and systems.

Responsibilities

• Develop and oversee marketing plans and strategies.
• Act as a liaison between internal departments and clients.
• Prepare monthly marketing reports and present to clients.

Skills

Team Collaboration

Flexibility

Priority Management

Technical Proficiency in Marketing Platforms

Creative Design Skills

Excellent Communication Skills

Education

Bachelor’s degree in marketing

Bachelor’s degree in communication

Bachelor’s degree in hospitality

Tools

CRM

CMS

Analytics Tools

Paid Search Platforms

Social Media Tools

PMS

CRS

POS

Job description

Charleston, SC – The Senior Marketing Manager specializes in marketing strategy, account management, campaign & media planning, and oversight of executed strategy. This person will also lead strategic thinking of brand voice and standards online and offline. The Marketing Manager works closely with the Operations team, Hotel General Managers, and Revenue Management Team to determine revenue goals and expectations. The Marketing Manager then drives the developed strategy, by communicating internally with the Project Management and Creative Team.

This position is a hybrid office role and must live in the Charleston, SC area.

Directives:

• Annual marketing and campaign plan development based on seasonality, month, and segmentation
• Annual marketing budget based on property goals
• Ongoing planning for various properties
• Manage onboarding marketing for select new development and hotel takeovers (from brand development and collateral needs to ongoing digital strategy)
• Relationship management with operations, owners, and shareholders

Responsibilities:

• Lead and oversee the development of marketing plans and strategy
• Act as the liaise between internal departments (Project Management, Creative, Revenue Management, Operations), on-property team, vendors, and clients
• Keep the Director of Marketing Strategy informed of client activities and challenges
• Ability to present marketing plans and budgets to clients
• Prepare monthly marketing reports

Skills and Attributes:

• Must have a positive attitude and enjoy working within a team environment
• Possess the ability to be flexible and adapt to changing client objectives
• Ability to manage priorities and fluctuations in workload
• Technical proficiency and understanding of marketing platforms and systems such as: CRM, CMS, analytics, paid search, social media, etc.
• High level understanding of hospitality platforms and systems: PMS, CRS, POS, etc.
• Creative eye for design and design consistency
• Excellent written and oral communication skills

Personal Attributes:

• Organized
• Communicator
• Analytical
• Problem-solver
• Attention to detail
• Diplomatic
• Decision-maker
• Adaptive
• Resourceful

Required Education & Experience:

• Bachelor’s degree in marketing, communication, hospitality or a related field
• Minimum of 7 years related experience to marketing
• Minimum of 2 years related experience to hospitality