Senior Marketing Strategy Lead (Remote — US)

NielsenIQ; New York (NY); A distancia; USD 115.000 - 129.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Descripción de la vacante

NielsenIQ is seeking a strategic marketing professional to own marketing strategy for a portfolio of growth opportunities in the North America region. This remote role is open to US-based candidates and requires collaboration with Sales, Customer Success, Product, and Product Marketing to craft audience strategies and messaging.

You will guide delivery through campaign management, content, paid media, events, and marketing operations, leveraging AI tools to research and optimize performance.

Formación

• 7+ years of progressive B2B marketing experience.
• Ability to translate broad business opportunities into focused audience strategies and credible messaging.
• Experience leading complex cross-functional initiatives and influencing senior stakeholders.
• Strong commercial and analytical judgment, including using CRM and marketing performance data to inform investments.
• Experience planning and tracking marketing budgets.
• Experience applying AI tools to marketing work and assessing output reliability.
• Strong communication and stakeholder-management skills.

Responsabilidades

• Develop integrated marketing strategies defining audiences, needs, solutions, engagement approaches, and success measures.
• Partner with Sales, CS, Product, Product Marketing, and leaders to assess opportunities and recommend priorities and resources to the NA Marketing Leader.
• Create campaign briefs and narratives using customer insight and market intelligence, co-develop messaging with Product and Product Marketing.
• Guide cross-functional planning and delivery, aligning teams on scope, responsibilities, timing, and dependencies.
• Develop budget recommendations and track program spending, making tradeoffs when resources are limited.
• Evaluate performance with campaign and channel partners and recommend improvements, expansions, or stops.
• Apply AI tools to research, messaging development, and analysis, evaluating outputs for accuracy, relevance, and quality.

Conocimientos

Strategic marketing

Cross-functional collaboration

Audience strategy

Budget management

AI in marketing

Educación

Bachelor’s degree in Marketing/Business

Herramientas

Marketo

Microsoft Dynamics

Pardot

Salesforce

Descripción del empleo

NielsenIQ is seeking a strategic marketing professional to own marketing strategy for a portfolio of growth opportunities in the North America region. This remote role is open to US-based candidates and requires collaboration with Sales, Customer Success, Product, and Product Marketing to craft audience strategies and messaging.

You will guide delivery through campaign management, content, paid media, events, and marketing operations, leveraging AI tools to research and optimize performance.