Director, Audience Activation & Growth — Remote

NielsenIQ; Illinois; Remote; USD 117,000 - 160,000; Full time

Benefits offered by this job

Healthcare plan

401(k) employer match

Flexible PTO

Job summary

Director, Audience Activation at NielsenIQ leads sales initiatives for MRI-Simmons to grow Advanced Advertising business, focusing on data enrichment and audience activation. The role collaborates with Media, Brand and Agency verticals to develop new opportunities, present solutions, and close deals.

The ideal candidate will negotiate contracts, build relationships with agency holding companies across programmatic, video and activation teams, and travel ~25% to client sites.

Qualifications

• Bachelor's degree required.
• 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands.
• Strong ad tech industry network across advertising and media agencies, including programmatic, activation, investment, and digital teams.
• Deep understanding of the advanced advertising, programmatic activation and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV.
• Demonstrated ability to communicate the value of audience and data-driven solutions clearly.

Responsibilities

• Identify, develop, drive new business and upsell opportunities focused on audience activation, enrichment and data enablement.
• Manage end-to-end customer engagement: strategy, discussions, proposals, presentations, negotiation, and contracts.
• Lead advanced advertising, audience activation, and other data-driven proposals and presentations.
• Coordinate outreach with internal sales colleagues across all verticals.
• Travel approximately 25% and maintain agency partnerships.

Skills

Hunter mindset

Consultative selling

Agency relationships

Programmatic / ad tech knowledge

Challenger sales

MEDDICC framework

Education

Bachelor's degree

Job description

Director, Audience Activation at NielsenIQ leads sales initiatives for MRI-Simmons to grow Advanced Advertising business, focusing on data enrichment and audience activation. The role collaborates with Media, Brand and Agency verticals to develop new opportunities, present solutions, and close deals.

The ideal candidate will negotiate contracts, build relationships with agency holding companies across programmatic, video and activation teams, and travel ~25% to client sites.