Remote Events & Field Marketing Manager

NielsenIQ; North Carolina; Remoto; USD 70.000 - 89.000; Tempo integral

Benefícios oferecidos por esta vaga

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Resumo da vaga

NielsenIQ is seeking a remote Events Marketing Lead for the United States. You’ll own the marketing strategy and activation for assigned events and field marketing programs, defining how NIQ shows up, what we communicate, and how we engage priority audiences before, during, and after each event.

You’ll work with the Events and Partner Marketing lead and North America Marketing Leader on execution and guidance, with 25% travel within the US.

Qualificações

• Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent practical experience.
• 3+ years in B2B event marketing, field marketing, customer marketing, or demand generation.
• Strong writing skills and hands-on experience building emails and landing pages.
• Travel: Approximately 25% within the United States

Responsabilidades

• Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes.
• Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion.
• Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources that support productive conversations.
• Deliver on-site activations, coordinating with Marketing Operations on logistics and owning selected logistics tasks as agreed.
• Execute timely post-event campaigns that connect attendee interests with relevant content, meetings, or solution discussions.
• Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and elevate gaps.
• Report on audience engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs.

Conhecimentos

Strong writing skills

Project management

Sales partnership

Event marketing experience

Formação

Bachelor’s degree in Marketing, Communications, Business, or related field

Ferramentas

Marketo

Microsoft Dynamics

Pardot

CRM platforms

Descrição da vaga

NielsenIQ is seeking a remote Events Marketing Lead for the United States. You’ll own the marketing strategy and activation for assigned events and field marketing programs, defining how NIQ shows up, what we communicate, and how we engage priority audiences before, during, and after each event.

You’ll work with the Events and Partner Marketing lead and North America Marketing Leader on execution and guidance, with 25% travel within the US.