Senior Marketing Strategy & Analytics Leader — Remote

Horace Mann; Springfield (IL); Hybrid; USD 124,000 - 176,000; Full time

Job summary

Horace Mann is seeking an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. The role translates enterprise priorities into channel strategies, forecasts, and investment choices to drive profitable growth.

The leader will turn complex data into practical recommendations, build decision-support dashboards, and partner across the enterprise to turn insights into execution.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline; insurance or financial services experience preferred.
• Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams.
• Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning, with the ability to set direction and drive measurable business outcomes.
• Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness.
• Experience supporting field agent, call center, partnership, and digital or direct distribution models and engaging directly with frontline stakeholders.
• Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design.
• Executive-level communication and influence, with the ability to turn complex analysis into clear recommendations for agent, functional, and senior leadership audiences.
• Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption.
• A proactive, externally oriented perspective on customer, competitor, technology, and distribution trends, supported by sound judgment, curiosity, and a bias for action.

Responsibilities

• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
• Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps.
• Establish key performance indicators and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
• Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps in lead volume, quality, capacity, and execution and drive corrective action.
• Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend based on measurable return.
• Develop agent growth and market opportunity models that guide recruiting, expansion, investment, territory coverage, and channel capacity decisions.
• Translate data into practical recommendations that help agents grow their businesses and strengthen sales execution.
• Build and operationalize dashboards, self-service tools, scorecards, and decision-support capabilities that make performance transparent and actionable.
• Deliver proactive insights, scenarios, and executive narratives that clearly communicate opportunities, risks, and tradeoffs.
• Monitor consumer, competitor, economic, technology, and distribution trends and assess their implications for strategy, demand, channel mix, and growth.
• Lead cross-functional initiatives with Marketing, Distribution, Finance, Operations, Data and Technology, and other partners from problem definition through implementation and operating adoption.
• Establish analytics standards, metric definitions, data-quality expectations, and disciplined performance routines across channels.
• Build, coach, and develop a high-performing strategy and analytics team while planning for future capability and capacity needs.

Skills

Strategic leadership

Analytics leadership

Forecasting

Cross-functional collaboration

Executive communication

Data visualization

Problem solving

Education

Bachelor's degree

Job description

Horace Mann is seeking an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. The role translates enterprise priorities into channel strategies, forecasts, and investment choices to drive profitable growth.

The leader will turn complex data into practical recommendations, build decision-support dashboards, and partner across the enterprise to turn insights into execution.