Remote AVP, Marketing Strategy & Analytics

Horace Mann - Agent Opportunities; United States; Remote; USD 124,000 - 176,000; Full time

Job summary

Horace Mann is seeking an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. This leader translates priorities into channel strategies, forecasts, investment choices, and performance roadmaps that support profitable growth.

The role unites distribution performance, lead analytics, market opportunity, and trends to drive recommendations, dashboards, and decision-support tools, while leading a team of

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in strategy, analytics, planning, consulting, finance, distribution, or related leadership discipline; insurance/financial services preferred.
• Significant people-leadership experience with building, coaching, and scaling teams.
• Ownership of enterprise or multi-channel strategy, analytics, and planning with measurable outcomes.
• Deep expertise in operational and sales-funnel analytics and decision-tool design.
• Executive-level communication and influence with senior leadership audiences.

Responsibilities

• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
• Translate priorities into annual and multi-year channel strategies, forecasts, targets, investments, and performance roadmaps.
• Establish KPIs and lead analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
• Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps and drive corrective action.
• Partner with Marketing and channel leaders to increase qualified lead flow and optimize spend based on ROI.
• Develop agent growth and market opportunity models guiding recruiting and coverage decisions.
• Build dashboards, self-service tools, scorecards, and decision-support capabilities.

Skills

Strategy leadership

Analytics leadership

Cross-functional leadership

Executive communication

Forecasting

Data visualization

Team building

Education

Bachelor’s degree

Advanced degree

Job description

Horace Mann is seeking an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. This leader translates priorities into channel strategies, forecasts, investment choices, and performance roadmaps that support profitable growth.

The role unites distribution performance, lead analytics, market opportunity, and trends to drive recommendations, dashboards, and decision-support tools, while leading a team of