Strategic Marketing Lead - B2B & Sales Enablement (Remote)

Ohio Farmers Insurance Company; Westfield Center (OH); Hybrid; USD 90,000 - 110,000; Full time

Job summary

Westfield is seeking a Marketing Strategy Lead to develop, implement and monitor B2B, customer, and consumer programs across multiple channels. You will leverage agent and customer data to craft targeted strategies, enable sales, and drive profitable growth while strengthening agent relationships.

The role requires cross-functional collaboration, strong relationship building, and project management to translate objectives into actionable plans and measure KPI performance.

Qualifications

• 5+ years of experience in Marketing or related field.
• Bachelor's degree in Business, Marketing or related field.

Responsibilities

• Develops B2B marketing and sales enablement strategies, content and resources.
• Develops and executes strategic marketing plans with business unit leaders to align sales plans and growth.
• Identifies new marketing opportunities using market research and analytics.
• Uses traditional and digital channels to advance marketing strategy.
• Turns strategy into a sales plan and defines market position.

Skills

B2B Marketing

Sales Enablement

Stakeholder Management

Project Management

Strategic Thinking

Analytics & KPI tracking

Customer Insights

Education

Bachelor's degree in Marketing/Business or related field

Tools

Competitive Intelligence

Market Research & Analytics

Job description

Westfield is seeking a Marketing Strategy Lead to develop, implement and monitor B2B, customer, and consumer programs across multiple channels. You will leverage agent and customer data to craft targeted strategies, enable sales, and drive profitable growth while strengthening agent relationships.

The role requires cross-functional collaboration, strong relationship building, and project management to translate objectives into actionable plans and measure KPI performance.