AVP Marketing Strategy & Analytics — Growth & Insights

Horace Mann

United States

Remote

USD 124,000 - 176,000

Full time

14 days+

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Job summary

Horace Mann is seeking an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. This leader translates enterprise priorities into clear channel strategies, operating plans, forecasts, investment choices, and performance roadmaps that support profitable growth.

The role combines distribution performance, lead analytics, market opportunity, and external trends to inform recruiting, expansion, and

Qualifications

10+ years of leadership in strategy, analytics, planning, or related roles.
Insurance or financial services experience preferred.
Experience building and scaling high-performing strategy and analytics teams.
Ability to translate complex data into actionable recommendations for senior leadership.

Responsibilities

Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
Translate priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps.
Establish KPIs and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps and drive corrective action.
Partner with Marketing and channel leaders to optimize spend based on measurable returns.
Develop agent growth and market opportunity models guiding recruiting, expansion, and territory coverage.