Senior Marketing Strategist, Lifecycle & Growth

Credit One Bank; Las Vegas (NV); On-site; USD 80,000 - 110,000; Full time

Job summary

Credit One Bank, based in Las Vegas, seeks a Senior Marketing Associate (P3) to develop and manage marketing, performance, and reporting across email, web, social, and mobile apps. You will craft lifecycle marketing strategies by product to boost cardmember engagement and bank profitability, drive revenue, and optimize campaigns from concept to rollout.

Collaborate with Risk Management, IT, Digital Channel Marketing, and Marketing Analytics to ensure timely execution and clear, data-driven

Qualifications

• Undergraduate degree in a relevant field is required
• MBA preferred
• 5+ years of marketing experience is required
• Ability to develop new offer strategies that drive revenue
• Proven ability to conceptualize, launch, and optimize campaigns across multiple channels
• Experience with analytical tools and interpreting data to drive decisions

Responsibilities

• Develop and manage marketing strategy around Benefits and Rewards initiatives
• Identify new opportunities to drive incremental revenue and spending
• Develop multi-channel marketing campaigns from concept to rollout
• Prepare business justification and financial impact summaries for campaigns
• Track performance by channel and audience and report results

Skills

Marketing strategy

Campaign optimization

Data interpretation

Communication

Project management

Education

Bachelor's degree

MBA

Tools

Microsoft Office

Google Analytics

Job description

Credit One Bank, based in Las Vegas, seeks a Senior Marketing Associate (P3) to develop and manage marketing, performance, and reporting across email, web, social, and mobile apps. You will craft lifecycle marketing strategies by product to boost cardmember engagement and bank profitability, drive revenue, and optimize campaigns from concept to rollout.

Collaborate with Risk Management, IT, Digital Channel Marketing, and Marketing Analytics to ensure timely execution and clear, data-driven