Senior Associate, Card Product Trade & Lifecycle Marketing

Aumni; Wilmington (DE); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health care coverage

On‑site health centers

Retirement savings plan

Tuition reimbursement

Mental health support

Financial coaching

Job summary

Chase is seeking a Senior Associate, Customer Lifecycle Marketing to lead end‑to‑end campaigns for product trade across credit card products. You will design segmentation, personalize communications, and collaborate with Product, Card Member Services, and cross‑functional partners to drive upgrades and downgrades while maximizing customer satisfaction.

You will own program execution, measure performance, and implement optimization across email, site, and in‑app experiences, contributing to

Qualifications

• Bachelor’s degree required; MBA preferred.
• 4+ years of direct marketing experience; lifecycle and/or credit card marketing experience preferred.
• Strong communication and stakeholder management skills, with a track record of effective cross‑functional collaboration and influence.
• Strong organization and project management skills; ability to manage multiple initiatives simultaneously and deliver on deadlines.
• Proactive self‑starter who confidently adapts to changing priorities and circumstances, and can operate effectively in a fast‑paced, highly dynamic environment.
• Analytical and metrics‑driven, with the ability to interpret results and turn insights into actions and recommendations.
• Solutions‑oriented mindset with a focus on continuous improvement and operational efficiency.
• Quickly learns new systems, platforms, and processes.
• Demonstrates strong business judgment, maturity, and professionalism.
• Promotes a strong control environment by adhering to risk/control procedures and escalation protocols while maintaining a customer‑first mindset.

Responsibilities

• Own end‑to‑end campaign execution for product trade marketing across credit card products, documenting the execution process (workflows, timelines, requirements, approvals, QA checks, and post‑launch learnings) to ensure consistency, repeatability, and strong controls.
• Lead day‑to‑day execution of product trade strategies across credit card products, partnering with cross‑functional stakeholders to deliver against shared program goals.
• Design and operationalize segmentation and personalization to improve relevance and engagement across channels.
• Manage campaign performance measurement, including portfolio‑level reporting, KPI tracking, and post‑campaign insights that inform optimization.
• Optimize and expand campaigns by translating learnings into enhancements, tests, and new tactics for priority segments and lifecycle moments.
• Communicate effectively with stakeholders, providing clear updates, recommendations, and alignment on priorities.
• Identify process efficiencies and standardization opportunities to improve speed, quality, and consistency across lifecycle marketing workflows.
• Ensure a seamless end‑to‑end customer experience across touchpoints.

Skills

Direct marketing

Lifecycle marketing

Credit card marketing

Communication

Stakeholder management

Project management

Analytical thinking

Education

Bachelor’s degree

MBA preferred

Job description

Chase is seeking a Senior Associate, Customer Lifecycle Marketing to lead end‑to‑end campaigns for product trade across credit card products. You will design segmentation, personalize communications, and collaborate with Product, Card Member Services, and cross‑functional partners to drive upgrades and downgrades while maximizing customer satisfaction.

You will own program execution, measure performance, and implement optimization across email, site, and in‑app experiences, contributing to