Lifecycle Marketing Senior Associate — Product Trade

JPMorgan Chase & Co.; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Senior Associate for Customer Lifecycle Marketing in New York.

The role supports the Product Trade Marketing strategy for credit card products, coordinating across Marketing Execution, portfolio teams, Legal/Compliance, and analytics to drive multi-channel campaigns. You will guide campaigns through email, site, and in-app channels to optimize customer transitions, engagement, and satisfaction while partnering with Product, Card Member Services, and

Qualifications

• Bachelor’s degree required; MBA preferred.
• 4+ years of direct marketing experience; lifecycle and/or credit card marketing experience preferred.
• Customer-first orientation with attention to detail across touchpoints.
• Strong communication and stakeholder management skills; cross-functional collaboration and influence.
• Strong organization and project management skills; ability to manage multiple initiatives and deadlines.
• Proactive self-starter who adapts to changing priorities in a fast-paced environment.
• Analytical and metrics-driven, turning insights into actions and recommendations.
• Solutions-oriented mindset with focus on continuous improvement and operational efficiency.

Responsibilities

• Support the Product Trade Marketing strategy across credit card products and coordinate with Marketing Execution, portfolio teams, Legal/Compliance, and analytics.
• Translate strategy into campaign-ready requirements to enable on-time deployments and test-and-learn improvements.
• Manage agency creative reviews and consolidate stakeholder feedback into clear direction.
• Partner with analytics on KPIs and reporting, turning results into optimization recommendations.
• Communicate updates and priorities effectively with stakeholders to align on next steps.
• Document workflows and learnings to strengthen processes and controls for the team.
• Ensure seamless end-to-end customer experience across messaging, sequencing, and channel handoffs.

Skills

Lifecycle marketing

Stakeholder management

Project management

Analytical thinking

Cross-functional collaboration

Customer-first mindset

Communication skills

Influence & diplomacy

Education

Bachelor’s degree

MBA preferred

Job description

JPMorgan Chase & Co. is seeking a Senior Associate for Customer Lifecycle Marketing in New York.

The role supports the Product Trade Marketing strategy for credit card products, coordinating across Marketing Execution, portfolio teams, Legal/Compliance, and analytics to drive multi-channel campaigns. You will guide campaigns through email, site, and in-app channels to optimize customer transitions, engagement, and satisfaction while partnering with Product, Card Member Services, and