Senior Demand Gen & Media Strategist

horizonmedia; New York (NY); Híbrido; USD 149 000 - 192 000; Tempo integral

Resumo da oferta

Horizon Media is seeking a Senior Marketing Specialist to drive Mayo Clinic's demand-generation media across channels, including paid social, SEM, online video and display. The role emphasizes strategic thinking, analytics and cross-functional collaboration to deliver measurable outcomes at scale.

The Specialist partners with the Marketing Manager/Director to build plans, implement and measure results, and may manage external agencies and budgets while aligning with the client’s strategic

Qualificações

• Bachelor's degree in a related field plus 10+ years of professional experience.
• Hands-on familiarity with paid search, social media and digital display planning, strategy and execution.
• Deep understanding of marketing analytics, reporting, tools and platforms.
• Proven track record of managing large-scale media campaigns and budgets.
• Experience with landing page design tools like Instapage or WordPress is a plus.

Responsabilidades

• Demonstrates project management skills and the ability to manage projects through the entire project life cycle.
• Proactively seeks opportunities to build and improve relationships with colleagues, leaders, and experts.
• Drives functional strategies forward to advance Mayo Clinic's mission, plan and goals.
• Builds credibility with peers and internal stakeholders.

Conhecimentos

Paid search

Social media

Digital display

Marketing analytics

Budget management

Formação académica

Bachelor's degree in related field

Ferramentas

Instapage

WordPress

Descrição da oferta de emprego

Horizon Media is seeking a Senior Marketing Specialist to drive Mayo Clinic's demand-generation media across channels, including paid social, SEM, online video and display. The role emphasizes strategic thinking, analytics and cross-functional collaboration to deliver measurable outcomes at scale.

The Specialist partners with the Marketing Manager/Director to build plans, implement and measure results, and may manage external agencies and budgets while aligning with the client’s strategic