Social Strategy Lead - Data-Driven Campaigns & Partnerships

Horizon Media; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Retirement savings plan

Unlimited PTO

Fitness reimbursement

Job summary

Horizon Media is seeking a seasoned social media strategist in New York to lead paid social campaigns across platforms. You will collaborate with cross-functional teams to develop data-driven plans, optimize performance, and present insights to clients.

The ideal candidate brings 3+ years in paid social, strong analytics, and proficiency with Excel/PowerPoint. The role emphasizes budget management, team leadership, and innovative social strategies within a fast-paced agency environment.

Qualifications

• 3+ years paid social media experience.
• Strong analytics knowledge and performance media.
• Proficient in Excel and PowerPoint.
• Experience buying ads on Facebook and Instagram.
• Understanding of targeting/retargeting in social.
• Experience managing budgets/investments in social.

Responsibilities

• Supervise RFP creation and partner negotiations.
• Lead social plan development with cross-team collaboration.
• Oversee data analysis and client feedback to drive optimizations.
• Maintain relationships with partners and internal teams.
• Manage/junior team development and coaching.

Skills

Paid social

Analytics

Excel

PowerPoint

Facebook Ads

Instagram Ads

Tools

Facebook Ads

Instagram Ads

Excel

Job description

Horizon Media is seeking a seasoned social media strategist in New York to lead paid social campaigns across platforms. You will collaborate with cross-functional teams to develop data-driven plans, optimize performance, and present insights to clients.

The ideal candidate brings 3+ years in paid social, strong analytics, and proficiency with Excel/PowerPoint. The role emphasizes budget management, team leadership, and innovative social strategies within a fast-paced agency environment.