Senior Demand Gen Marketing Lead

Horizon Media; New York (NY); On-site; USD 87,000 - 114,000; Full time

Job summary

Horizon Media is seeking a Senior Marketing Specialist to lead Mayo Clinic’s demand generation media efforts across channels, driving integrated media strategy and optimization. You will manage paid social, search, display, and video campaigns with a focus on measurable outcomes and efficiency.

You will partner with Marketing leadership to build plans, monitor results, and guide cross-functional teams. The role requires strong analytics, budgeting, and collaboration across external agencies.

Qualifications

• Bachelor’s degree in a related field with strong academic performance.
• Minimum 5 years experience in media planning and strategy.
• Hands-on familiarity with paid search, social media and digital display planning.
• Experience with marketing analytics, reporting tools and platforms is essential.

Responsibilities

• Drive strategy, planning, deployment, and optimization of integrated media journeys.
• Manage external agencies and budget reporting.
• Provide strategic marketing consultation to clients.
• Partner with Marketing Manager/Director to build marketing plans.

Skills

Media planning

Strategy development

Analytics

Leadership

Communication skills

Project management

Digital advertising

Paid search

Social media

Budget management

Education

Bachelor's degree

Tools

Instapage

WordPress

Landing page design

Job description

Horizon Media is seeking a Senior Marketing Specialist to lead Mayo Clinic’s demand generation media efforts across channels, driving integrated media strategy and optimization. You will manage paid social, search, display, and video campaigns with a focus on measurable outcomes and efficiency.

You will partner with Marketing leadership to build plans, monitor results, and guide cross-functional teams. The role requires strong analytics, budgeting, and collaboration across external agencies.