Senior Marketing Specialist: Renewals, Campaigns & Growth

TorchLight; Washington (District of Columbia); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Salary range $80k–$95k

Full benefits package

Collaborative, modernization-minded 팀

Job summary

TorchLight Hire is seeking a Senior Marketing Specialist for a Washington, DC-based client. You will own certificant-facing marketing programs, renewals, win-back campaigns, the online store, and branded merchandise.

The ideal candidate is a creative, forward-thinking self-starter who is comfortable challenging established ways of doing things—building on HubSpot modernization—rather than simply maintaining the status quo.

Qualifications

• 5+ years developing marketing plans with measurable KPIs
• Digital marketing generalist with some direct mail or traditional-channel marketing experience
• HubSpot marketing automation experience strongly preferred
• Vendor management experience (online platforms/e-commerce)
• E-commerce experience a nice-to-have, not a requirement
• Familiarity with Tableau/BI tools and Google Analytics 4
• Comfortable with public speaking and group interaction, given anticipated trade show travel
• Independent, self-directed project experience

Responsibilities

• Manage and execute annual marketing plans across multiple certificant-facing programs
• Own certification renewal and reinstatement marketing campaigns—boosting renewals and winning back lapsed certificants
• Monitor and report on Candidate Forum performance
• Manage the online store, related product sales and budgets, and branded merchandise, including an internal storefront
• Analyze data (NetForum, Tableau, HubSpot, GA4) to inform and drive team strategy
• Support Marketing, Education, CE & Experience, Development/Fundraising, and Corporate Growth teams with data transfers, offer tracking, and direct response projects
• Build and optimize email campaigns for Education, Experience, and Development/Fundraising teams
• Coordinate with external partners on data sharing and cross-promotion
• Support Annual Conference planning and execution; represent the organization as an exhibitor at external conferences
• Manage online/platform vendor relationships, including the digital certificate platform, e-commerce store vendor, print/mail houses, certificate framing vendor, and mobile app vendor

Skills

Marketing plans

Digital marketing

HubSpot

Vendor management

E-commerce

Tableau

Google Analytics 4

Public speaking

Independent projects

Tools

HubSpot

Tableau

Google Analytics 4

Job description

TorchLight Hire is seeking a Senior Marketing Specialist for a Washington, DC-based client. You will own certificant-facing marketing programs, renewals, win-back campaigns, the online store, and branded merchandise.

The ideal candidate is a creative, forward-thinking self-starter who is comfortable challenging established ways of doing things—building on HubSpot modernization—rather than simply maintaining the status quo.