Senior Social Media Manager: Growth, Strategy & Analytics

TorchLight; Arlington (TX); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Full benefits

Job summary

TorchLight Hire seeks a Senior Social Media Manager to join the marketing team for a DC-based client, leading social strategy and performance across channels. You will work with the Social Media Editor and report to senior marketing leadership.

The role demands data-driven decision-making, strong editing skills, and comfort in a right‑of‑center editorial environment. In-office 4 days/week in Arlington, VA, with flexible hours.

Qualifications

• 5+ years of experience in social media, digital media, audience development, or digital marketing.
• Proven ability to grow social performance with data-informed strategy.
• Strong writing and editing for editorial content and headlines.
• Familiarity with political/news contexts and right-of-center environments.
• Comfort with AI-assisted tools for content, analytics, and reporting.

Responsibilities

• Own social media strategy, analytics, and reporting across Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and emerging platforms.
• Build out the organic and paid social funnel—from audience growth through to site traffic and subscriptions—including paid social campaigns.
• Directly own and manage a subset of priority social channels and guide the Social Media Editor on content execution.
• Benchmark and track content performance, audience growth, and platform trends; turn insights into actionable recommendations.
• Manage boosted and paid social budgets and evaluate performance against campaign objectives.

Skills

Social strategy

Analytics & reporting

Paid social campaigns

Editorial judgment

AI-assisted tools

Content writing/editing

Tools

Meta Business Suite

X/Twitter ads

GA/GA4

Job description

TorchLight Hire seeks a Senior Social Media Manager to join the marketing team for a DC-based client, leading social strategy and performance across channels. You will work with the Social Media Editor and report to senior marketing leadership.

The role demands data-driven decision-making, strong editing skills, and comfort in a right‑of‑center editorial environment. In-office 4 days/week in Arlington, VA, with flexible hours.