Marketing Manager

TorchLight Hire, LLC; United States; Hybrid; USD 100,000 - 140,000; Full time

Job summary

TorchLight Hire is seeking a Marketing Manager to join the Arlington, VA-based client’s marketing team. You will own strategy and execution for a portfolio of products, programs, and events, partnering with senior leaders to craft compelling messaging and drive activation.

The role emphasizes hands-on execution, writing copy, building emails, and using AI thoughtfully to streamline processes. This hybrid role requires residence within commuting distance of Arlington.

Qualifications

• 5+ years of marketing in a complex, matrixed org.
• Track record of integrated, multichannel campaigns with measurable results.
• Strong email marketing and audience segmentation.
• Experience presenting to VP- and SVP-level leaders.
• Experience with marketing automation platforms is a plus.

Responsibilities

• Own the go-to-market plan for a portfolio of products, programs, or events.
• Turn complex programs into clear value propositions and messaging.
• Run integrated campaigns across email, web, content, and direct mail.
• Write copy, build emails and forms, and create audience segments.
• Track pacing and performance via dashboards and debriefs.
• Present plans to senior leaders and influence stakeholders.
• Contribute to annual marketing planning and thought leadership.
• Use AI thoughtfully to create, edit, and test content.

Skills

Marketing experience

Multichannel campaigns

Email marketing

Executive communication

Project management

AI in marketing

Adaptability

Product marketing

Marketing automation

Tools

Marketo

HubSpot

Salesforce Marketing Cloud

Job description

Seeking Marketing Manager for a Member Association

TorchLight Hire is seeking a Marketing Manager to join the growing marketing team of our Arlington, VA-based client. The Marketing Manager will own strategy and execution for a focused portfolio of products, programs, and/or events. The ideal candidate is a hands‑on, strategic marketing partner who can make complex offerings compelling, influence senior leaders, and use AI thoughtfully.

Location

Arlington, VA — hybrid, in-office Tuesday through Thursday; candidates must live within commuting distance

Employment

• Direct hire, full-time, permanent opportunity
• Hybrid schedule, in-office Tuesday through Thursday

Role Responsibilities

• Own the go-to-market plan for a portfolio of products, programs, or events—run planning sessions with program managers, build the strategy, and get sign-off from department leaders
• Turn complex programs into clear value propositions, messaging frameworks, and stories that resonate with co-op leaders and staff
• Run integrated campaigns across email, web, content, and direct mail, and recommend social activations to the organization’s social team
• Stay hands‑on: write copy, build emails and forms, and create audience segments
• Track pacing and performance through dashboards, and lead post-program debriefs that give stakeholders insight, not just numbers
• Present plans to senior leaders and steer stakeholders toward the most effective approach, including pushing back when timelines or asks don’t add up
• Contribute to the annual marketing planning cycle and help grow content and thought‑leadership marketing
• Use AI thoughtfully to create, edit, and test content and to streamline workflows

Skills and Experience

• 5+ years of marketing experience, ideally in a complex, matrixed organization managing multiple internal stakeholders
• Track record of integrated, multichannel campaigns with measurable results, and the ability to explain what the data means
• Strong email marketing skills, including building campaigns and audience segments
• Confidence presenting to and influencing VP- and SVP-level leaders
• Rigor in managing campaigns through a project management system (e.g., Microsoft Planner, Asana, Monday.com)
• Enthusiasm for using AI in marketing, backed by sharp editorial judgment
• Adaptability and a positive attitude in an environment where systems and processes are evolving
• Product marketing experience, association or mission-driven background, and marketing automation experience (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) a plus