Marketing Specialist

MAFÉ Resources; Tampa (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

MAFÉ Resources is seeking a Marketing Specialist to strengthen its brand and drive growth. The role collaborates with leadership to convert ideas into impactful marketing campaigns and measurable results.

You will plan, execute, and measure campaigns across digital and traditional channels, write compelling content, and manage projects from concept to launch while using performance data to optimize outcomes.

Qualifications

• 3+ years of professional marketing experience with campaigns and content.
• Strong writing, editing, and project management skills.
• Experience managing email, social media, websites, or digital ads.
• Ability to use campaign data to optimize results.

Responsibilities

• Plan and execute marketing campaigns to boost brand awareness, leads, and engagement.
• Create and edit content for emails, social media, websites, presentations, and marketing collateral.
• Manage the marketing calendar and coordinate deadlines with teams and vendors.
• Support paid advertising, SEO, and website updates.
• Build and manage email campaigns with audience segmentation and tracking.
• Ensure brand consistency across channels and materials.
• Collaborate with sales for campaigns, collateral, and events.
• Track results, generate reports, and suggest improvements.
• Coordinate with designers, agencies, printers, and partners.

Skills

Campaign management

Content creation

Writing & editing

Marketing analytics

Email marketing

Social media management

CRM/CMS familiarity

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Email marketing tools

Google Analytics

Content Management System

Job description

Our client is a growing organization seeking a Marketing Specialist to help strengthen its brand, reach new audiences, and support business growth. This role works closely with leadership and other teams to turn ideas into effective marketing campaigns.

Position Overview

The Marketing Specialist will plan, execute, and measure campaigns across digital and traditional channels. The ideal candidate can write compelling content, manage projects from concept through launch, and use performance data to improve results. This is a hands-on role for someone who enjoys both creative work and marketing analysis.

Key Responsibilities

• Plan and execute marketing campaigns that support brand awareness, lead generation, and customer engagement.
• Create and edit content for email campaigns, social media, websites, presentations, and marketing materials.
• Manage the marketing calendar and coordinate deadlines with internal teams and external vendors.
• Support paid advertising, search engine optimization, and website updates.
• Build and manage email campaigns, including audience segmentation and performance tracking.
• Maintain brand consistency across marketing channels and materials.
• Partner with sales or business development teams on campaigns, collateral, and events.
• Track campaign results, prepare reports, and recommend improvements based on performance.
• Coordinate with graphic designers, agencies, printers, and other partners as needed.
• Research competitors, audiences, and market trends to identify new opportunities.

Required Experience and Qualifications

• At least 3 years of professional marketing experience with hands-on responsibility for campaigns and content.
• Strong writing, editing, and project management skills.
• Experience managing email, social media, website, or digital advertising initiatives.
• Ability to use campaign data to assess results and make recommendations.
• Familiarity with marketing platforms such as a CRM, email marketing tool, content management system, and Google Analytics.
• Ability to manage multiple projects, meet deadlines, and work with stakeholders across the business.