Senior Director, Growth Marketing

Thomson Reuters; New York (NY); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Flex My Way

Career development

Industry competitive benefits

Culture of inclusion

Social impact programs

Real-world impact on justice

Job summary

Thomson Reuters is seeking a Growth/PLG marketing leader to own the self-serve motion for small law firms and solo practitioners. You will drive acquisition, activation, and expansion with a data-driven lifecycle strategy and close collaboration with digital and product teams.

You will manage a senior team, shaping content, campaigns, and customer journeys to optimize CAC, LTV, and conversion efficiency in a hybrid work environment.

Qualifications

• 10+ years in growth or product-led growth marketing with direct ownership of a self-service revenue or conversion metric.
• 5+ years leading and scaling marketing teams with a track record of developing senior talent.
• Strong content strategy, lifecycle and email marketing, and customer-journey design.
• Familiarity with central paid media and performance marketing teams.
• Fluency in CAC and LTV economics, funnel conversion, and lifecycle marketing.
• Experience with PLG instrumentation: activation events, PQL modeling, funnel analytics, experimentation design.

Responsibilities

• Own the PLG motion end to end – acquisition, activation, conversion, and expansion for self-serve customers.
• Define content, campaign, and customer-journey strategy.
• Lead lifecycle marketing and activation via email, in-product, paid media, and digital channels.
• Model activations, track PQL signals, and partner with data science and analytics.
• Lead and develop a small, senior team spanning acquisition, growth, and lifecycle; set goals and methodologies for AI-human hybrid operations.
• Collaborate with digital, product, commerce, media, and data science to align on a single customer journey.

Skills

Growth marketing

PLG

Content strategy

Lifecycle marketing

PQL modeling

Funnel analytics

Experimentation

Team leadership

Cross-functional collaboration

Tools

Self-serve commercial stack

Job description

Summary of the role the Role

This role builds and leads the marketing function behind our self-service growth: acquisition, trial-to-paid conversion, and lifecycle expansion for small legal firms and solo practitioners. You own the marketing motion end to end - content, campaign and customer-journey strategy, lifecycle - and you're accountable for the overall PLG outcome, delivered through a tight partnership with the digital lead who owns the web, commerce, and product-surface experience. You'll lead a small, senior team and run the engine as an AI-human hybrid, with agents carrying production and lifecycle mechanics under your team's direction.

About the Role

The self-service growth outcome - self-serve revenue growth and the CAC, LTV, and conversion efficiency behind it - as the single accountable owner of the PLG motion end to end.

Content and campaign strategy, and the definition of the customer motions and journeys that drive self-serve acquisition, conversion, and expansion.

Lifecycle and growth marketing: usage-triggered nurture and expansion delivered via email, in-product, paid media, performance marketing, and digital channels.

Activation and funnel measurement - the activation definition, propensity and journey modeling, and the product-qualified-lead (PQL) signal - in partnership with data science and analytics and the shared CDP.

Team leadership: hire, develop, and lead a small, senior team spanning self-service acquisition, growth, and lifecycle, and experimentation - and set the goals and methodology the AI-human hybrid model runs within.

About You

10+ years in growth or product-led growth marketing, with direct ownership of a self-service revenue or conversion number - you've built or scaled a PLG motion, not supervised one from across the table.

5+ years leading and scaling marketing teams, with a track record of developing senior talent.

Deep strength in content strategy, lifecycle and email marketing, and customer-journey design

Familiarity and comfort in collaborating closely with central paid media and performance marketing teams

Fluency in CAC and LTV economics, funnel conversion, and lifecycle marketing.

Familiarity with PLG instrumentation and decision science: activation events, PQL modeling, funnel analytics, and experimentation design.

Working knowledge of the self-serve commercial stack - free trial vs. freemium, monthly / pay-as-you-go pricing, edition-ladder packaging, and self-serve checkout.

Proven ability to drive a shared outcome across partners you don't control - digital strategy, media, product, commerce, and data science - orchestrating one connected customer journey.

Experience marketing to considered, security-sensitive B2B buyers; legal, professional services, or another trust-driven category preferred.

Experience with the AI-human hybrid operating model: agents carrying production and lifecycle mechanics under human direction, with senior judgment reserved for strategy and quality.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphol