Senior Marketing Science Lead: MMM & Incrementality Strategy

LiftLab, Inc.; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

LiftLab, Inc. is seeking a Marketing Science Director to serve as a senior analytical advisor for enterprise brand clients.

Based in the USA with remote full‑time work, you will lead measurement strategy, validate model outputs, and shape experiment design to translate complex analyses into actionable business decisions that impact marketing budgets. You will guide lift studies, MMM and attribution work, translating results for executives and collaborating with Product, Data Science,

Qualifications

• 8+ years of experience in marketing science, measurement, advanced analytics, consulting, or a related field.
• Strong client presence and the ability to communicate effectively with executives, marketers, analysts, and technical teams.
• Deep analytical fluency across statistics, data analysis, and structured problem solving.
• Strong Excel and spreadsheet skills, plus comfort with coding concepts and analytical workflows.
• Practical knowledge of incrementality testing, lift studies, geo experiments, attribution, MMM, forecasting, regression, diminishing returns, and marginal returns.
• Strong understanding of search, social, and programmatic platforms, including ad delivery, targeting, bidding, attribution differences, and campaign setup mechanics.
• Experience designing or analyzing lift tests, working with or around MMM, and explaining measurement concepts such as incrementality in a business setting.
• Ability to manage multiple client threads at once, stay organized, and maintain sound judgment in fast‑moving environments.
• A detective mindset, with the instinct to question strange results and keep digging until the story makes sense.
• Ability to translate imperfect data into clear, defensible recommendations.
• West Coast time zone preferred.

Responsibilities

• Lead client‑facing measurement strategy across MMM, incrementality testing, forecasting, and optimization.
• Manage a roster of clients and translate complex analytical work into clear recommendations and next steps.
• Investigate model behavior, attribution gaps, and unexpected performance patterns.
• Guide the design and interpretation of lift tests, geo experiments, and related measurement frameworks.
• Turn messy or conflicting signals into structured hypotheses, root‑cause analysis, and practical recommendations.
• Translate complex analytical findings into language that marketing, finance, and executive stakeholders can act on.
• Partner with Product, Data Science, Engineering, and Client Success to turn client needs into technical requirements and support timely delivery.
• Package recurring client feedback and analytical patterns into product and process improvement opportunities.
• Advise clients on digital ad platform mechanics, measurement limitations, and budget tradeoffs.
• Support recommendations that can influence significant media investment decisions.

Skills

Strong client presence

Executive communication

Analytical fluency

Excel skills

MMM understanding

Lift studies

Geo experiments

Forecasting

Problem solving

Time zone flexibility

Tools

Excel

Job description

LiftLab, Inc. is seeking a Marketing Science Director to serve as a senior analytical advisor for enterprise brand clients.

Based in the USA with remote full‑time work, you will lead measurement strategy, validate model outputs, and shape experiment design to translate complex analyses into actionable business decisions that impact marketing budgets. You will guide lift studies, MMM and attribution work, translating results for executives and collaborating with Product, Data Science,