Marketing Science Lead: Incrementality & Measurement Architect

adMarketplace, Inc.; City of Rochester (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Healthcare

Wellness program

Paid time off

Commuter benefits

401k matching

Summer Fridays

Catered lunches

Stocked kitchen

Team sports

Corporate retreats

Job summary

adMarketplace is seeking a Marketing Science Lead to define how we demonstrate the value of our media to advertisers, publishers, and the broader market. As the founding hire, you will build measurement methodologies, standards, and market-facing approaches from the ground up.

You'll lead causal inference, experimental design, and client communications, shaping playbooks and scalable measurement products while partnering with Sales and Product Marketing to translate findings into compelling

Qualifications

• Deep expertise in causal inference and econometrics.
• Experience with experimental design and marketing measurement.
• Ability to communicate statistical concepts to non-technical audiences.

Responsibilities

• Own Marketing Science and Incrementality with a focus on geo holdouts and experiments.
• Lead client-facing measurement design, analyses, and executive-ready narratives.
• Productize measurement by building repeatable playbooks, datasets, and workflows.
• Shape the measurement story with Sales and Product Marketing.

Skills

Causal inference

Econometrics

Experimental design

Marketing measurement

SQL

Python or R

Data storytelling

Executive communication

Independent work

Education

Advanced degree in economics, statistics, quantitative marketing, data science, or a related field

Job description

adMarketplace is seeking a Marketing Science Lead to define how we demonstrate the value of our media to advertisers, publishers, and the broader market. As the founding hire, you will build measurement methodologies, standards, and market-facing approaches from the ground up.

You'll lead causal inference, experimental design, and client communications, shaping playbooks and scalable measurement products while partnering with Sales and Product Marketing to translate findings into compelling