Senior Marketing Data Scientist — MMM & Attribution (Hybrid)

Labcorp; Durham (NC); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

PTO/FTO

Job summary

Labcorp is seeking a Senior Data Scientist for Marketing Measurement in Burlington, NC or Durham, NC with hybrid flexibility. You will lead marketing measurement strategy across channels, define KPI taxonomies, and build attribution and MMM capabilities to optimize media investments.

The role requires advanced econometrics and marketing analytics expertise, with collaboration across Marketing, Data Engineering, IT, and Privacy teams. Prior healthcare or regulated industry experience is a plus.

Qualifications

• Bachelor's degree required in a quantitative field.
• 7+ years of experience in marketing analytics, data science, or media effectiveness.
• Experience developing or managing Marketing Mix Models (MMM).
• Familiarity with modern marketing technology and data platforms.

Responsibilities

• Lead marketing measurement strategy across channels.
• Develop and evolve reporting capabilities for executive stakeholders.
• Build multi-touch attribution models and MMM capabilities.
• Translate analytical findings into actionable business recommendations.
• Collaborate with cross-functional teams across marketing and IT.

Skills

Python

SQL

Statistics / Econometrics

Marketing analytics

Data visualization

Education

Bachelor's degree in Statistics, Economics, Econometrics, Mathematics, Data Science, Computer Science, or Analytics

Advanced degree in Statistics, Economics, Econometrics, Data Science or Applied Mathematics

Tools

Power BI

Tableau

Databricks

Snowflake

Adobe CJA

Job description

Labcorp is seeking a Senior Data Scientist for Marketing Measurement in Burlington, NC or Durham, NC with hybrid flexibility. You will lead marketing measurement strategy across channels, define KPI taxonomies, and build attribution and MMM capabilities to optimize media investments.

The role requires advanced econometrics and marketing analytics expertise, with collaboration across Marketing, Data Engineering, IT, and Privacy teams. Prior healthcare or regulated industry experience is a plus.