Marketing Science Lead: Incrementality & Measurement

adMarketplace, Inc.; New York (NY); On-site; USD 160,000 - 230,000; Full time

Job summary

adMarketplace is seeking a Marketing Science Lead to define how we demonstrate the value of our media to advertisers, publishers, and the market. You’ll build the measurement capability from the ground up, defining methodologies, operating models, and standards while hands-on leading the function and mentoring junior analysts as it grows.

You’ll work on causal inference, experimental design, and advertising measurement, designing geo experiments, explaining results to senior clients, and

Qualifications

• Deep expertise in causal inference, econometrics, experimental design, or marketing measurement.
• Strong understanding of incrementality and advertising effectiveness.
• Experience designing and analyzing experiments such as geo holdouts, matched-market tests, A/B tests, or other quasi-experimental designs.
• Strong SQL skills and one of Python or R
• Ability to communicate statistical concepts to non-technical audiences.
• Excellent data storytelling and executive/client communication skills.
• Ability to move between hands-on analysis and strategic leadership.
• Strong commercial judgment - understanding that measurement must be both scientifically credible and operationally usable.
• An entrepreneurial, builder mindset that can scale a growing capability.

Responsibilities

• Own Marketing Science and Incrementality - establish measurement vision and design experiments; set standards for power, controls, QA, and interpretation.
• Lead Client-Facing Measurement - collaborate with advertisers/publishers and account teams on study design, analysis, and executive-ready narratives.
• Productize Measurement and Playbooks - convert bespoke studies into repeatable playbooks, tooling, datasets, and workflows.
• Shape the Measurement Story - translate scientific findings into credible case studies and market-facing claims.

Skills

Causal inference

Econometrics

Experimental design

Marketing measurement

SQL

Python

Education

Advanced degree in economics / statistics / data science

Tools

NA

Job description

adMarketplace is seeking a Marketing Science Lead to define how we demonstrate the value of our media to advertisers, publishers, and the market. You’ll build the measurement capability from the ground up, defining methodologies, operating models, and standards while hands-on leading the function and mentoring junior analysts as it grows.

You’ll work on causal inference, experimental design, and advertising measurement, designing geo experiments, explaining results to senior clients, and