Senior Marketing Ops & Strategy Lead - Hybrid & Data-Driven

Lyft; Toronto (OH); Hybrid; USD 96,000 - 119,000; Full time

Benefits offered by this job

Extended health and dental coverage

Life insurance and disability benefits

Mental health benefits

Family building benefits

Child care and pet benefits

Lyft Health Care Savings Account

RRSP plan with company match

Flexible paid time off (PTO)

Paid parental leave (18 weeks)

Subsidized commuter benefits

Lyft ride credits

Job summary

Lyft in Toronto is seeking a Senior Manager, Marketing Operations and Strategy to drive data-driven marketing with process optimization and tech stewardship. You will lead annual planning, oversee budgets and QBRs, and support the marketing leadership team across cross-functional initiatives.

The role requires 7+ years in marketing operations/strategy, strong analytics, and proficiency with marketing tech stacks. Hybrid in-office work with flexible PTO and comprehensive benefits.

Qualifications

• 7+ years in operations or strategy, ideally in Marketing and technology.
• Strong analytical and data-driven decision-making skills.
• Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.

Responsibilities

• Strategic planning: develop and implement marketing strategies to achieve objectives.
• Technology management: evaluate and manage the marketing tech stack (CRM, MA, CMS).
• Process optimization: design and refine marketing processes for efficiency and cross-team collaboration.
• Budget management: develop and monitor the marketing budget and reports with Finance.
• Data analysis and reporting: analyze campaign data and provide actionable insights.
• Collaboration: align goals across departments and support leadership.
• Team support: train and assist marketing staff on platforms.

Skills

Marketing operations

Strategic planning

Data analysis

Budget management

Cross-functional collaboration

Project management

Communication

Tools

Marketing automation tools

CRM

CMS

Job description

Lyft in Toronto is seeking a Senior Manager, Marketing Operations and Strategy to drive data-driven marketing with process optimization and tech stewardship. You will lead annual planning, oversee budgets and QBRs, and support the marketing leadership team across cross-functional initiatives.

The role requires 7+ years in marketing operations/strategy, strong analytics, and proficiency with marketing tech stacks. Hybrid in-office work with flexible PTO and comprehensive benefits.