Senior Manager, Marketing Strategy & Operations

Lyft; Toronto (OH); Hybrid; USD 96,000 - 119,000; Full time

Benefits offered by this job

Extended health and dental coverage

Life insurance and disability benefits

Mental health benefits

Family building benefits

Child care and pet benefits

Lyft Health Care Savings Account

RRSP plan with company match

Flexible paid time off (PTO)

Paid parental leave (18 weeks)

Subsidized commuter benefits

Lyft ride credits

Job summary

Lyft in Toronto is seeking a Senior Manager, Marketing Operations and Strategy to drive data-driven marketing with process optimization and tech stewardship. You will lead annual planning, oversee budgets and QBRs, and support the marketing leadership team across cross-functional initiatives.

The role requires 7+ years in marketing operations/strategy, strong analytics, and proficiency with marketing tech stacks. Hybrid in-office work with flexible PTO and comprehensive benefits.

Qualifications

• 7+ years in operations or strategy, ideally in Marketing and technology.
• Strong analytical and data-driven decision-making skills.
• Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.

Responsibilities

• Strategic planning: develop and implement marketing strategies to achieve objectives.
• Technology management: evaluate and manage the marketing tech stack (CRM, MA, CMS).
• Process optimization: design and refine marketing processes for efficiency and cross-team collaboration.
• Budget management: develop and monitor the marketing budget and reports with Finance.
• Data analysis and reporting: analyze campaign data and provide actionable insights.
• Collaboration: align goals across departments and support leadership.
• Team support: train and assist marketing staff on platforms.

Skills

Marketing operations

Strategic planning

Data analysis

Budget management

Cross-functional collaboration

Project management

Communication

Tools

Marketing automation tools

CRM

CMS

Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.

Responsibilities:

• Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.
• Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools.
• Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration.
• Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance.
• Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement.
• Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning.
• Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms.

Experience:

• 7+ years of experience in operations or strategy, ideally within Marketing and within technology.
• Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus.
• Strong analytical and data-driven decision-making skills.
• Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.
• Excellent project management skills, including the ability to manage timelines and resources.
• Strong communication and collaboration skills.
• Budgeting and financial management skills.

Benefits:

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan with company match to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits and Lyft ride credits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is CAD $136,000 - CAD $170,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

This job fills an existing vacancy.