Senior Marketing Strategy & Operations Lead

lyft; New York (NY); Hybrid; USD 132,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Mental health benefits

401(k) with company match

Paid time off

Job summary

Lyft is seeking a Senior Manager, Marketing Operations and Strategy to ensure data-driven, efficient marketing. You will lead strategic planning, manage the marketing tech stack, and optimize processes across teams to improve performance and alignment with business goals.

The role requires 7+ years in operations/strategy within marketing and tech, strong analytical skills, and proficiency with marketing automation tools and CRMs.

Qualifications

• 7+ years of experience in operations or strategy, ideally within Marketing and technology.
• Experience in annual planning is a plus.
• Strong analytical and data-driven decision-making skills.
• Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.

Responsibilities

• Strategic planning: develop and implement marketing strategies to reach business objectives.
• Technology management: evaluate and manage the marketing tech stack (CRM, automation, CMS).
• Process optimization: improve productivity and cross-team collaboration.
• Budget management: develop and monitor marketing budget and forecasts.
• Data analysis and reporting: analyze campaign performance and provide insights.
• Collaboration: align goals with other departments and leadership.
• Team support: train and support marketing staff on platforms.

Skills

Strategic planning

Annual planning

Analytical thinking

Data-driven decision making

Project management

Communication skills

Collaboration

Budgeting & financial mgmt

Tools

CRM

Marketing automation

CMS

Job description

Lyft is seeking a Senior Manager, Marketing Operations and Strategy to ensure data-driven, efficient marketing. You will lead strategic planning, manage the marketing tech stack, and optimize processes across teams to improve performance and alignment with business goals.

The role requires 7+ years in operations/strategy within marketing and tech, strong analytical skills, and proficiency with marketing automation tools and CRMs.