Marketing Strategy & Operations Leader

lyft; San Francisco (CA); Hybrid; USD 132,000 - 165,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Parental leave

Commuter benefits

Lyft credits

Job summary

Lyft is seeking a Senior Manager of Marketing Operations and Strategy to drive data-driven, efficient marketing through technology and process optimization. You will manage budgets, lead annual planning, oversee quarterly reporting, and support the marketing leadership team.

With 7+ years in marketing operations/strategy, you will excel at analytics, Martech tools, and cross-functional collaboration. This hybrid, in-office role offers a competitive base salary in the San Francisco area and

Qualifications

• 7+ years of experience in operations or strategy, ideally within Marketing and within technology.
• Strong analytical and data-driven decision-making skills.
• Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.
• Excellent project management skills, including the ability to manage timelines and resources.
• Strong communication and collaboration skills.
• Budgeting and financial management skills.

Responsibilities

• Strategic planning: Develop and implement marketing strategies to achieve business objectives and improve brand awareness.
• Technology management: Evaluate, implement, and manage marketing tech stack (CRM, MA platforms, CMS).
• Process optimization: Design and refine marketing processes for productivity and cross-team collaboration.
• Budget management: Develop, manage, and monitor the marketing budget with Finance.
• Data analysis and reporting: Analyze campaign performance and provide data-driven insights.
• Collaboration: Align goals across departments and support leadership with cross-company initiatives.
• Team support: Train and support marketing staff on platforms.

Skills

Strategic planning

Data analysis

Project management

Communication

Collaboration

Budgeting

Tools

Marketing automation tools

CRM

CMS

Job description

Lyft is seeking a Senior Manager of Marketing Operations and Strategy to drive data-driven, efficient marketing through technology and process optimization. You will manage budgets, lead annual planning, oversee quarterly reporting, and support the marketing leadership team.

With 7+ years in marketing operations/strategy, you will excel at analytics, Martech tools, and cross-functional collaboration. This hybrid, in-office role offers a competitive base salary in the San Francisco area and