Senior Marketing Ops: Salesforce Cloud & Data Governance

GDT - General Datatech; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

GDT - General Datatech is seeking a Sr Marketing Operations Specialist to own and optimize the marketing technology stack, including Salesforce Marketing Cloud and Pardot, partnering with Marketing, Sales, and IT to deliver campaigns, data quality, reporting, and governance that support revenue growth.

This role emphasizes hands-on system work and the design of scalable standards, workflows, and measurement to drive efficient marketing operations and campaign execution.

Qualifications

• Experience in B2B marketing operations or revenue operations in tech/services
• 3+ years hands-on administering Salesforce Marketing Cloud and/or Account Engagement (Pardot)
• Strong understanding of Salesforce CRM objects, campaigns, and data flow
• Experience designing audiences, lifecycle stages, scoring, routing, and data governance
• Proficiency building reports and dashboards in Salesforce and marketing platforms
• Knowledge of marketing measurement, funnel metrics, and attribution

Responsibilities

• Own admin and optimization of Salesforce Marketing Cloud and Pardot.
• Manage integrations between Salesforce CRM, marketing platforms, and third-party tools.
• Define data privacy standards and consent management for marketing systems.
• Establish and document platform governance, naming conventions, and workflows.
• Monitor platform health, utilization, and backlog of enhancements.

Skills

SFMC/Pardot admin

CRM data modeling

Data governance

Campaign automation

Dashboard reporting

Cross-functional collaboration

Tools

Salesforce CRM

Marketing Cloud

Account Engagement

Pardot

Job description

GDT - General Datatech is seeking a Sr Marketing Operations Specialist to own and optimize the marketing technology stack, including Salesforce Marketing Cloud and Pardot, partnering with Marketing, Sales, and IT to deliver campaigns, data quality, reporting, and governance that support revenue growth.

This role emphasizes hands-on system work and the design of scalable standards, workflows, and measurement to drive efficient marketing operations and campaign execution.