Senior Marketing Operations Specialist (SFDC platform)

2x.marketing; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

2x.marketing is seeking a Senior Marketing Operations Specialist to drive marketing performance remotely in the United States. You will strategize, manage processes, and optimize data flows across CRM, marketing automation, and analytics platforms.

You will lead cross-functional initiatives, mentor junior specialists, and explore new tools to improve campaign effectiveness. A strong Salesforce background and experience with MarTech platforms are essential for success.

Qualifications

• 4+ years of relevant work experience or education in Marketing, Information Technology, Engineering, or a related field.
• Strong hands-on experience with Salesforce.com (CRM) is required, including experience supporting marketing, sales, or customer relationship management processes.
• Experience with MarTech and marketing automation platforms such as Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, Claude, or similar tools is a strong advantage but not required.
• Nice to have: Certifications in Salesforce, Email Marketing, or Marketing Automation Platforms.

Responsibilities

• Perform operational strategizing and execution across marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Manage lead routing, automation, integration between various MarTech tools, along with platform implementations and data migrations.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Troubleshoot issues related to processes and workflows.
• Contribute to process changes and documentation efforts on workflows and processes.
• Provide leadership and mentorship for Marketing Operations Specialists and Associates.
• Able to pioneer usage of new technology tools/platforms and lead exploratory projects.
• Able to differentiate the other functions roles and responsibilities.

Tools

Salesforce.com (CRM)

Marketo

Eloqua

HubSpot

Salesforce Marketing Cloud

Claude

Job description

Role Description: The Senior Marketing Operations Specialist is responsible for increasing the performance of marketing functions through critical thinking and strategizing, project management, process optimization, data management, leadership, leveraging and optimizing processes, and marketing technology. The role is aimed to identify areas of improvement within both internal stakeholders and external enterprise-level stakeholders, along with making all marketing investments traceable by increasing the visibility of revenues and the impact being generated.

Primary Responsibilities:

• Perform operational strategizing and execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Manage lead routing, automation, integration between various MarTech tools, along with platform implementations and data migrations.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Troubleshoot issues related to processes and workflows.
• Contribute to process changes and documentation efforts on workflows and processes.
• Provide leadership and mentorship for Marketing Operations Specialists and Associates.
• Able to be pioneer usage of new technology tools/platforms and lead exploratory projects
• Able to differentiate the other functions roles and responsibilities

What do you need to succeed?

• 4+ years of relevant work experience or education in Marketing, Information Technology, Engineering, or a related field.
• Strong hands-on experience with Salesforce.com (CRM) is required, including experience supporting marketing, sales, or customer relationship management processes.
• Experience with other MarTech and marketing automation platforms such as Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, Claude, or similar tools is considered a strong advantage but is not required.
• Nice to have: Certifications in Salesforce, Email Marketing, or Marketing Automation Platforms.

Location - Remote

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way. We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement. And were all about that growth. Our revenue, employees, and client base are expanding rapidly doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads. Best of all, were just getting started.