Senior Marketing Ops Lead, Tech & Systems

Homebase; San Francisco (CA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Stock options

401(k) match

Healthcare

PTO

AI tools access

Parental leave

Commuter benefits

Office meals

Hybrid in‑office days

Job summary

Homebase is seeking a Senior Marketing Operations Manager focused on Technology & Systems to own and stabilize our marketing tech stack, ensure data reliability, and enable fast, confident campaign execution. You will partner daily with Marketing, Analytics, and Data Engineering within Revenue Operations to streamline data flows and drive GTM success.

The role requires hands‑on admin experience with Iterable, HubSpot, Marketo, and CDP tools, plus CRM integration with Salesforce.

Qualifications

• 5–8 years in Marketing Operations or Marketing Technology.
• Hands‑on admin experience with automation tools (Iterable, HubSpot, Marketo).
• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
• Exposure to web behavior analytics (Hotjar or similar) and emerging AI‑search/answer‑engine visibility tools is a plus.
• Ability to map end‑to‑end marketing data flows and understand integration dependencies.
• Comfortable QA‑ing data flows and interpreting campaign metrics.
• Proven track record of leading marketing ops projects and driving cross‑functional alignment.
• Skilled at translating technical concepts for non‑technical stakeholders and building trust across teams.
• A curiosity for how systems connect and a drive to continuously improve them.
• Leverages AI tools for documentation, workflow QA, and data consistency checks.

Responsibilities

• Own and administer Homebase's marketing tech stack (CDP, marketing automation, ad‑tech integrations).
• Maintain stack reliability and data accuracy, monitoring ad platform integrations for consistent event delivery.
• Implement marketing tags for new channels and partners to support cross‑functional needs
• Co‑own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
• Partner with RevOps to integrate marketing data into Salesforce and ensure key events flow back into the stack.
• Support lifecycle automation and campaign workflows to improve speed to market.
• Identify redundant tools, fields, or data events and drive consolidation with RevOps leadership.
• Serve as the primary project owner of marketing operations projects, driving cross‑functional results.

Skills

Automation tools

CDP

Salesforce

Data governance

Data analytics

API integration

Project management

Stakeholder communication

Tools

Iterable

HubSpot

Marketo

Amplitude CDP

Segment

Meta CAPI

Google Ads

Apple Search Ads

Job description

Homebase is seeking a Senior Marketing Operations Manager focused on Technology & Systems to own and stabilize our marketing tech stack, ensure data reliability, and enable fast, confident campaign execution. You will partner daily with Marketing, Analytics, and Data Engineering within Revenue Operations to streamline data flows and drive GTM success.

The role requires hands‑on admin experience with Iterable, HubSpot, Marketo, and CDP tools, plus CRM integration with Salesforce.