Senior Marketing Ops Lead | MarTech Automation & AI

Motive; United States; Hybrid; USD 72,000 - 114,000; Full time

Benefits offered by this job

Health benefits

Dental care

Vision care

401k contribution

Paid time off

Disability insurance

Life insurance

Job summary

Motive is seeking a Senior Marketing Operations Specialist to manage Motive’s MarTech stack and data flows. You’ll partner with IT, enterprise systems, product, and data teams to support growth, governance, and efficiency across marketing processes.

You will build automated workflows, enable best practices, and drive cross‑functional collaboration to optimize campaigns and customer journeys. This role offers growth and a strong benefits package.

Qualifications

• 3+ years of hands-on experience administering a marketing technical stack and database.
• Experience administering and building in Motive’s GTM stack: Salesforce and Marketo (certification a plus); plus Clay, Pendo, Outreach, 6sense, Snowflake or similar tools.
• 1+ years of hands-on professional use of AI platforms such as Claude, Gemini, Glean, etc.
• Excellent problem solving skills and analytical mindset.
• Strong communication and cross-functional stakeholder collaboration skills.
• Bachelor's degree or higher from an accredited university.

Responsibilities

• Administer the MarTech stack day-to-day, including configurations, builds, testing, troubleshooting, and optimization.
• Build agentic workflows automating marketing ops processes (marketing–sales handoffs, data flow monitoring).
• Implement data governance, compliance and quality measures driven by business requirements.
• Set up cross-platform signals and in‑product messaging to drive prospect and customer journeys.
• Support and enable marketing stakeholders on MarTech stack utilization and MCP capabilities.

Skills

Marketing stack administration

Salesforce

Marketo

AI platforms (Claude/Gemini/Glean)

Data governance

Cross-functional collaboration

Bachelor's degree

Education

Bachelor's degree or higher

Tools

Salesforce

Marketo

Clay

Pendo

Outreach

6sense

Snowflake

Job description

Motive is seeking a Senior Marketing Operations Specialist to manage Motive’s MarTech stack and data flows. You’ll partner with IT, enterprise systems, product, and data teams to support growth, governance, and efficiency across marketing processes.

You will build automated workflows, enable best practices, and drive cross‑functional collaboration to optimize campaigns and customer journeys. This role offers growth and a strong benefits package.