MarTech Automation & Data Governance Lead

Motive; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Motive in New York, NY is seeking a Senior Marketing Operations Specialist to administer Motive’s MarTech stack and data flows, enabling rapid growth. You’ll partner with IT, product, and data teams to support key marketing processes and strategic initiatives, acting as the subject-matter expert on marketing systems.

Responsibilities include configuring and testing the stack, automating marketing ops workflows, ensuring data governance, and enabling stakeholders on MCP capabilities.

Qualifications

• Excellent problem solving skills and analytical mindset.
• Strong communication and cross-functional stakeholder collaboration skills.
• Past hands-on expertise administering and building in Motive’s main GTM stack: Salesforce and Marketo (certification is a plus); as well as Clay, Pendo, Outreach, 6sense, Snowflake, or similar tools.
• Bachelor’s degree or higher from an accredited university.
• 1+ years of hands-on professional use of AI platforms such as Claude, Gemini, Glean etc.
• 3+ years of hands-on experience administering a marketing technical stack and database.

Responsibilities

• Administer Motive's MarTech stack day-to-day, including configurations and builds.
• Build agentic workflows automating and scaling marketing ops processes.
• Set up data signals and cross-platform monitoring to drive journeys.
• Support marketing stakeholders on MarTech stack utilization and best practices.

Skills

Problem solving

Analytical mindset

Communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce

Marketo

Clay

Pendo

Outreach

6sense

Snowflake

Job description

Motive in New York, NY is seeking a Senior Marketing Operations Specialist to administer Motive’s MarTech stack and data flows, enabling rapid growth. You’ll partner with IT, product, and data teams to support key marketing processes and strategic initiatives, acting as the subject-matter expert on marketing systems.

Responsibilities include configuring and testing the stack, automating marketing ops workflows, ensuring data governance, and enabling stakeholders on MCP capabilities.