Senior Marketing Operations Specialist

Motive; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Motive in New York, NY is seeking a Senior Marketing Operations Specialist to administer Motive’s MarTech stack and data flows, enabling rapid growth. You’ll partner with IT, product, and data teams to support key marketing processes and strategic initiatives, acting as the subject-matter expert on marketing systems.

Responsibilities include configuring and testing the stack, automating marketing ops workflows, ensuring data governance, and enabling stakeholders on MCP capabilities.

Qualifications

• Excellent problem solving skills and analytical mindset.
• Strong communication and cross-functional stakeholder collaboration skills.
• Past hands-on expertise administering and building in Motive’s main GTM stack: Salesforce and Marketo (certification is a plus); as well as Clay, Pendo, Outreach, 6sense, Snowflake, or similar tools.
• Bachelor’s degree or higher from an accredited university.
• 1+ years of hands-on professional use of AI platforms such as Claude, Gemini, Glean etc.
• 3+ years of hands-on experience administering a marketing technical stack and database.

Responsibilities

• Administer Motive's MarTech stack day-to-day, including configurations and builds.
• Build agentic workflows automating and scaling marketing ops processes.
• Set up data signals and cross-platform monitoring to drive journeys.
• Support marketing stakeholders on MarTech stack utilization and best practices.

Skills

Problem solving

Analytical mindset

Communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce

Marketo

Clay

Pendo

Outreach

6sense

Snowflake

Job description

• As Senior Marketing Operations Specialist, you will be responsible for administering Motive’s MarTech stack and systems to support our rapid growth.
• As subject-matter expert on marketing systems and data flow configuration and capabilities, you will work with IT, enterprise systems, product, and data teams to support key marketing processes and strategic initiatives.
• We’re looking for someone who is ready to hone their expertise in MarTech applications, and collaborate across marketing teams
• Administer the MarTech stack day-to-day, including technical configurations and builds, testing new functionalities, troubleshooting, and supporting continuous optimization
• Build agentic workflows automating and scaling marketing ops processes, such as marketing-sales handoffs and key data flow monitoring
• Implement data governance, compliance and quality measures informed by business requirements
• Set up cross-platform signals and in-product messaging to drive prospect and customer journeys
• Support and enable marketing team stakeholders on MarTech stack utilization, MCP capabilities, and best practices

Excellent problem solving skills and analytical mindsetStrong communication and cross-functional stakeholder collaboration skillsPast hands-on expertise administering and building in Motive’s main GTM stack: Salesforce and Marketo (certification is a plus); as well as Clay, Pendo, Outreach, 6sense, Snowflake, or similar toolsBachelor’s degree or higher from an accredited university1+ years of hands-on professional use of AI platforms such as Claude, Gemini, Glean etc3+ years of hands-on experience administering a marketing technical stack and database