Marketing Operations Lead, HubSpot Expert

Computer Task; United States; On-site; USD 100,000 - 130,000; Full time

Job summary

CTG seeks a Senior Manager, Marketing Operations to build and lead the company’s operations function, establishing systems, data standards, and reporting to support scalable demand generation and pipeline growth.

Reporting to the CMO, this hands‑on leader will serve as the primary HubSpot Marketing Hub administrator and work with Demand Gen, Sales, and other leaders to align campaigns, data, and performance metrics.

Qualifications

• Seven or more years in marketing operations or marketing automation.
• Experience maturing a marketing operations function, operating model, or technology environment.
• Strong knowledge of B2B demand generation, account-based marketing, lead management, and attribution.
• Ability to design scalable campaign operations and data governance processes.
• Excellent program management and cross‑functional collaboration skills.

Responsibilities

• Build and lead the marketing operations function, with governance, SLAs, and a maturity roadmap.
• Own HubSpot Marketing Hub administration, workflows, forms, landing pages, and reporting.
• Operationalize campaigns with Demand Gen, Events, Creative, Sales, and Sales Ops teams.
• Manage lead flow, lifecycle stages, scoring, routing, and SLAs with Sales.
• Develop audience segmentation using demographic, behavioral, and lifecycle data.
• Optimize integrations between HubSpot, Dynamics, and other tools.
• Ensure data quality and governance, including deduplication and consent management.
• Build dashboards and attribution models linking activity to pipeline and revenue.
• Translate data into actionable recommendations for optimization and growth.
• Document processes and train teams on standards and lead management.
• Plan staffing, budget, and technology for scale.

Skills

Marketing operations

Demand generation

Lead routing

Data governance

Dashboards & reporting

Strategic thinking

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, analytics, information systems, or related field

Tools

HubSpot Marketing Hub

Microsoft Dynamics

Job description

CTG seeks a Senior Manager, Marketing Operations to build and lead the company’s operations function, establishing systems, data standards, and reporting to support scalable demand generation and pipeline growth.

Reporting to the CMO, this hands‑on leader will serve as the primary HubSpot Marketing Hub administrator and work with Demand Gen, Sales, and other leaders to align campaigns, data, and performance metrics.