Director of Marketing Technology & Operations

Insight Global (United States); Chicago (IL); On-site; USD 180,000 - 280,000; Full time

Job summary

Insight Global seeks a Marketing Technology and Operations leader to build out and direct the technology, automation, data, and operational strategy for a large-scale B2C marketing organization. This high-visibility role requires setting strategy, guiding organizational change, and partnering with teams on implementation.

The ideal candidate brings 10+ years in marketing operations/tech, 5 years of leadership, and deep experience with Marketing Cloud, Data Cloud, CRM, and data platforms to drive

Qualifications

• 10+ years of professional marketing experience – specifically marketing operations and marketing technology experience.
• 5 years of leadership experience – people and strategy leadership.
• Experience driving the use and optimization of marketing cloud tools/technologies - Salesforce Marketing Cloud, Salesforce Data Cloud, CRM, and marketing automation platforms.
• Strong understanding of CRM, customer data platforms, audience segmentation, and personalization.
• Experience implementing automation, AI, or workflow optimization within a marketing environment.
• Strong B2C digital marketing background preferred.
• Strong data background – large and complex customer data experience required.
• BA in related field.

Responsibilities

• Define and lead the technology, automation, data, and operational strategy for a large-scale B2C marketing org.
• Drive modernization of marketing operations to increase efficiency and impact.
• Lead organizational change and manage senior-level team members; partner with teams on implementation.
• Leverage Salesforce, AI, and dataassets to optimize campaigns and member experiences.

Skills

Marketing leadership

Marketing operations

Data-driven marketing

Strategic planning

Cross-functional leadership

Education

BA in related field

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

CRM & Customer Data Platforms

Marketing Automation Platforms

AI & Workflow Automation

Job description

Job Description

Our client is looking for a Marketing Technology and Operations leader to come in and help build out and direct the technology, automation, data, and operational strategy supporting a large-scale B2C marketing organization. This is a new position with high priority and visibility across the entire organization. They are looking for someone with experience modernizing marketing operations, increasing efficiency, and identifying new ways to leverage marketing technology such as, Salesforce, customer data, AI, and automation across digital marketing and membership campaigns. Someone with a heavy digital marketing background with the ability with the ability to set strategy, lead organizational change, manage senior-level team members, and partner directly with the team on implementation will be key in for success in this position.

Skills and Requirements

• 10+ years of professional marketing experience – specifically marketing operations and marketing technology experience
• 5 years of leadership experience – people and strategy leadership
• Expereince driving the use and optimization of marketing cloud tools/technologies - Salesforce Marketing Cloud, Salesforce Data Cloud, CRM, and marketing automation platforms
• Strong understanding of CRM, customer data platforms, audience segmentation, and personalization
• Experience implementing automation, AI, or workflow optimization within a marketing environment
• Strong B2C digital marketing background preferred
• Strong data background – large and complex customer data experience required
• BA in related field
• Salesforce Marketing Cloud
• Salesforce Data Cloud
• CRM & Customer Data Platforms
• Marketing Automation Platforms
• AI & Workflow Automation
• Audience Segmentation & Personalization
• Data Governance & Data Quality
• Reporting, Dashboarding & Performance Measurement
• Project & Portfolio Management Tools

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].