Marketing Specialist

Agility Partners; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Agility Partners is seeking a Digital Marketing Operations Specialist who thrives at the crossroads of website operations, email marketing, SEO, analytics, and marketing technology. You will manage content in Optimizely CMS, build pages, run QA, and support on-page SEO and analytics initiatives.

You will collaborate with web, content, and marketing teams to deploy campaigns in Salesforce Marketing Cloud, track performance with GA4, and drive automation across channels.

Qualifications

• 2–5+ years of hands-on digital marketing operations, website management, or marketing technology experience.
• Enterprise CMS experience, ideally Optimizely.
• Salesforce Marketing Cloud or comparable enterprise email marketing experience.
• Working knowledge of HTML/CSS.
• Strong understanding of SEO and website operations.
• Experience with Google Analytics 4 and digital campaign measurement.
• Strong QA, organization, and project coordination skills.
• Ability to work independently while partnering across multiple teams.

Responsibilities

• Managing and publishing website content within Optimizely CMS
• Creating and maintaining webpages, landing pages, and digital content
• Performing website QA across content, links, functionality, accessibility, formatting, and mobile responsiveness
• Supporting technical and on-page SEO, including metadata, redirects, indexing, internal linking, structured data, and site performance
• Building, testing, scheduling, and deploying email campaigns through Salesforce Marketing Cloud
• Supporting audience segmentation, contact management, A/B testing, and marketing automation
• Partnering with developers on website enhancements, bug fixes, CMS improvements, migrations, and UAT
• Tracking digital performance through Google Analytics 4, Salesforce, and other marketing analytics tools
• Identifying opportunities to improve workflows through automation and AI-enabled tools

Skills

Digital marketing operations

Website management

Marketing technology

SEO

Analytics

QA and testing

Project coordination

Independent working

Tools

Optimizely CMS

Salesforce Marketing Cloud

HTML/CSS

Google Analytics 4

Job description

We’re hiring: Digital Marketing Operations Specialist

Are you a hands-on digital marketer who enjoys the intersection of website operations, email marketing, SEO, analytics, and marketing technology?

We’re looking for an experienced Digital Marketing Operations Specialist to support the execution and optimization of digital marketing programs. This person will work closely with Digital Marketing, web development, content, creative, regional marketing, and technology teams to keep digital initiatives moving efficiently and accurately.

What you’ll be working on:

• Managing and publishing website content within Optimizely CMS
• Creating and maintaining webpages, landing pages, and digital content
• Performing website QA across content, links, functionality, accessibility, formatting, and mobile responsiveness
• Supporting technical and on-page SEO, including metadata, redirects, indexing, internal linking, structured data, and site performance
• Building, testing, scheduling, and deploying email campaigns through Salesforce Marketing Cloud
• Supporting audience segmentation, contact management, A/B testing, and marketing automation
• Partnering with developers on website enhancements, bug fixes, CMS improvements, migrations, and UAT
• Tracking digital performance through Google Analytics 4, Salesforce, and other marketing analytics tools
• Identifying opportunities to improve workflows through automation and AI-enabled tools

What we’re looking for:

• 2–5+ years of hands-on digital marketing operations, website management, or marketing technology experience
• Enterprise CMS experience, ideally Optimizely
• Salesforce Marketing Cloud or comparable enterprise email marketing experience
• Working knowledge of HTML/CSS
• Strong understanding of SEO and website operations
• Experience with Google Analytics 4 and digital campaign measurement
• Strong QA, organization, and project coordination skills
• Ability to work independently while partnering across multiple teams