REMOTE: Marketing Operations Manager-Marketo

Marrina Decisions; United States; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health Benefits

Paid Vacation

Paid Holidays

Paid Sick Time

Ongoing Training Programs

Growth opportunities in MarTech

Job summary

Marrina Decisions is seeking a Marketing Enthusiast expert in building programs and managing systems to generate inbound leads. You will leverage Marketo to maximize funnel, with Salesforce integration, and ensure data health across large datasets.

The role demands collaboration across teams, strong program management, and hands-on dashboard/reporting capabilities. Remote US-based applicants encouraged; compensation includes a generous bonus potential and comprehensive benefits.

Qualifications

• 3–5 years of Marketo experience with 2–3 years of Salesforce experience.
• Strong understanding of lead management, lead routing and lifecycle management.
• Experience building dashboards and executive slide decks.

Responsibilities

• Collaborate with multiple groups to manage expectations and drive programs.
• Apply best practices of Marketo and SFDC integration.
• Lead management, routing and lifecycle optimization.
• Develop data-driven solutions and dashboards for stakeholders.
• Ensure data health and quality across large datasets.
• Monitor key performance metrics and escalate when action is needed.
• Support data requirements for analysis and reporting.
• Create compelling executive slides for reviews.

Skills

Marketo

SFDC/Salesforce integration

Lead management

Lead routing

Lifecycle management

Data visualization

Dashboard creation

Program and project management

Data quality

Stakeholder management

Team player

Tools

Salesforce

Marketo

Job description

We are looking for responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well. Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams and if onsite you get to work in the best work environment and workplace in the Bay Area.

Responsibilities

• Great teamwork and ability manage expectations from multiple groups.
• Collaborative and hands on best practices of Marketo and SFDC
• Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
• Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
• Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
• Must have experience with managing large sets of data. Maintaining good data health and quality
• Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
• Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
• Assess ad hoc analytic project requests and determine the best approach and team members to support.
• Advise marketing operations functions on data requirements necessary to perform desired analysis
• Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications Must Haves:
• Must be able to work in a fast paced environment matrixed organization
• Program and project management skill is MUST
• 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience
• Must be self motivated , passionate about Marketing Automation and enjoys learning and growing
• Team player
• Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
• Lead nurturing and Lead scoring good to have Marrina Decisions is an Equal Opportunity Employer Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world. Compensation Range: $80,000 – $120,000 annually This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington. Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates. This role may also be eligible for performance bonuses, and a comprehensive benefits package.