Senior Marketing Operations Specialist — Remote + Growth Perks

Nextech; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Annual bonus

401k match

Flexible PTO

11 holidays

Personal days

Medical/Dental/Vision insurance

HSA with match

FSA

Parental leave

Life & disability insurance

Employee recognition program

Wellness program

Employee assistance

Job summary

Nextech is seeking a Senior Marketing Operations Specialist to optimize systems, data, and processes enabling marketing and sales to operate more effectively. You will help drive cross-functional initiatives, build automated programs, and measure pipeline impact across online and offline channels.

Partner with Demand Generation and Product Marketing to bring campaigns to life, enhance data flows, and deliver qualified leads.

Qualifications

• 4+ years of experience in Marketing Operations, Marketing Automation or Marketing Technology in B2B SaaS.
• Expert-level experience in HubSpot, including workflows, system administration, and system integrations.
• Familiarity with CRM systems like Salesforce and how they integrate with marketing platforms.
• Experience with testing, tracking, and reporting of performance metrics.
• Strong understanding of email marketing, segmentation, and data management.
• Strategic thinker, with strong program and project management skills, attention to detail, and ability to think strategically about complex issues.
• Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels.
• Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines.

Responsibilities

• Support the Marketing Operations Manager in the day-to-day management of the marketing operations tech stack, supporting the implementation of new processes and technologies to enhance marketing operations scalability
• Partner with Demand Generation, Product Marketing, Events, Creatives Services, and Sales to launch successful campaigns and product launch communications across the entire prospect-to-customer journey
• Ensure our marketing database is accurate and properly segmented, maintain data hygiene and governance, and support database growth
• Drive attribution strategy, tracking, testing, reporting, optimization, and analysis through KPIs, real-time dashboards, and key levers that will inform new strategies to continually improve campaign performance
• Work cross-functionally across Marketing, Sales, and Revenue Operations to maintain and optimize our lead lifecycle and scoring processes to increase qualified lead flow
• Optimize marketing automation and workflows to ensure seamless data flow from HubSpot to Salesforce and across other systems and platforms
• Carry out additional responsibilities as assigned based on business need

Skills

Marketing ops experience

Analytics

Email marketing

PM skills

Communication

Team player

HubSpot

Education

HubSpot certification

Tools

Salesforce

Tableau

Power BI

Job description

Nextech is seeking a Senior Marketing Operations Specialist to optimize systems, data, and processes enabling marketing and sales to operate more effectively. You will help drive cross-functional initiatives, build automated programs, and measure pipeline impact across online and offline channels.

Partner with Demand Generation and Product Marketing to bring campaigns to life, enhance data flows, and deliver qualified leads.